ACSI: U.S. Customers Give Samsung's Smartphones Top Scores
Truth is once again proving to be stranger than fiction in the world of mobile.
While Apple leads Samsung in consumer satisfaction in South Korea, Samsung now leads Apple in consumer satisfaction in the United States. This revelation comes to us from The American Customer Satisfaction Index (ACSI), a national economic indicator of customer evaluations of the quality of products and services available to household consumers in the United States.
ACSI finds that Samsung hit a "home run" with its Galaxy S III and Note II, according to a smartphone brand study which provides 2013 customer satisfaction benchmarks for 10 of the past year's top-selling smartphone models in the United States.
Samsung's flagship model for 2012, the S III, receives an ACSI benchmark of 84 (on a 0 to 100 scale), beating Apple's flasgship iPhone 5 at 82.
Galaxy S4 is not included because the ACSI study was fielded just prior to its launch.
"Not only does Samsung edge ahead of all iPhones, Apple customers themselves don't see much difference between the iPhone 4, 4S or 5," says ACSI Director David VanAmburg. "The latest earnings report from Apple was better than expected, but the name of the game for Apple has always been innovation. Samsung, on the other hand, shows a strong upward ACSI trend from the Galaxy S II to the Galaxy S III. If the S4 performs as well—or even better—in the eyes of customers, Samsung could threaten Apple's dominance in overall customer satisfaction."