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  • ACSI: U.S. Customers Give Samsung's Smartphones Top Scores


    Truth is once again proving to be stranger than fiction in the world of mobile.

    While Apple leads Samsung in consumer satisfaction in South Korea, Samsung now leads Apple in consumer satisfaction in the United States. This revelation comes to us from The American Customer Satisfaction Index (ACSI), a national economic indicator of customer evaluations of the quality of products and services available to household consumers in the United States.

    ACSI finds that Samsung hit a "home run" with its Galaxy S III and Note II, according to a smartphone brand study which provides 2013 customer satisfaction benchmarks for 10 of the past year's top-selling smartphone models in the United States.

    Samsung's flagship model for 2012, the S III, receives an ACSI benchmark of 84 (on a 0 to 100 scale), beating Apple's flasgship iPhone 5 at 82.

    Galaxy S4 is not included because the ACSI study was fielded just prior to its launch.

    "Not only does Samsung edge ahead of all iPhones, Apple customers themselves don't see much difference between the iPhone 4, 4S or 5," says ACSI Director David VanAmburg. "The latest earnings report from Apple was better than expected, but the name of the game for Apple has always been innovation. Samsung, on the other hand, shows a strong upward ACSI trend from the Galaxy S II to the Galaxy S III. If the S4 performs as well—or even better—in the eyes of customers, Samsung could threaten Apple's dominance in overall customer satisfaction."

    Source: ACSI
    This article was originally published in forum thread: ACSI: U.S. Customers Give Samsung's Smartphones Top Scores started by Michael Essany View original post
    Comments 10 Comments
    1. bigboyz's Avatar
      bigboyz -
      Interesting. Yet, to be expected.
    1. politicalslug's Avatar
      politicalslug -
      I haven't had a lot of hands on time with the S3, and no time at all with the S4, but my oh my the S2 was a true piece of junk. As such, improving from the S2 to the S3 can't be hard. If anything the amazing thing to me is getting people to buy an S3 or S4 after owning an S2. I also can speak for their other android devices, just the S2. Horrible unintuitive software and clunky underpowered hardware with a lousy camera. But everything I've read says the S4 is good stuff.
    1. Christophxr's Avatar
      Christophxr -
      I don't know, I feel like a lot of iPhone users here tried an Android phone (usually the S3) for a month and went running back Apple, which may have skewed the numbers a bit. This isn't to knock on anyone, and certainly not a knock on Samsung (even though I'm starting to find myself disliking them the more I learn about them) but, if anything, the Android OS itself.
    1. quidam_brujah's Avatar
      quidam_brujah -
      Interesting as compared to the March results. But that's less than a 2.5% spread. That's practically noise in the margin of error. It'll be more interesting if the spread widens and how Apple responds.
    1. REMED1AL's Avatar
      REMED1AL -
      It always seems a little suspect when you can't find a list of the questions asked for these surveys. Since when is an 82 or even 2 points above your competition a "HOME RUN"?!?! A small lead maybe but not exactly a home run.

      Most of these "customers" likely don't "see much difference" between a base PC or MacBook vs a top end PC or MacBook. When it comes down to hardware the product may look and feel similar but actually being very different. I can't see much different between a 64GB iPhone compared to a 16GB iPhone either.
    1. jOnGarrett's Avatar
      jOnGarrett -
      the S3 is an amazing phone, even having the S4 and HTC One in my home I still miss the S3 which in some ways was is better than the S4.
    1. Cokeman's Avatar
      Cokeman -
      Quote Originally Posted by jOnGarrett View Post
      the S3 is an amazing phone, even having the S4 and HTC One in my home I still miss the S3 which in some ways was is better than the S4.
      I hate Samsung phones, have for years. I tried the S3 (I do use Android) It was horrible. Always had issues with the phone freezing up, reception was lousy, which is why I have always hated Samsung phones. I returned it. So I went for the HTC One when it was released, sold it for the HTC One Google Edition. I like Android for the most part, but most vendors ruin it with their crap software.
    1. tridley68's Avatar
      tridley68 -
      Quote Originally Posted by jOnGarrett View Post
      the S3 is an amazing phone, even having the S4 and HTC One in my home I still miss the S3 which in some ways was is better than the S4.
      People will say and print anything for the right amount of money! Samsung suks.
    1. politicalslug's Avatar
      politicalslug -
      Quote Originally Posted by Christophxr View Post
      I don't know, I feel like a lot of iPhone users here tried an Android phone (usually the S3) for a month and went running back Apple, which may have skewed the numbers a bit. This isn't to knock on anyone, and certainly not a knock on Samsung (even though I'm starting to find myself disliking them the more I learn about them) but, if anything, the Android OS itself.
      Funny you should say that. I think it's quite the opposite. I think most Android users have only used an iPhone in passing. Likewise, most iPhone users have only used an android phone in passing. In fact, most of the bashing is ignorance and stupidity coming from people who haven't spent more than ten minutes with a competing device, let alone a whole month. This will likely change as the years progress and people jump from one ship to the other, but for now most people invest in a platform and stick with what they know. You give them far too much credit. The only group I trust as a whole to look at the other side with a modicum of fairness is macOS users, and that's because they couldn't possibly have avoided spending a good amount of time on the rival Windows platform at one point or another. Even then, and mind you I've got the whole family on MacBooks now, many of those Mac people are elitist just and buy a Mac as a fashion statement and not because of what it has to offer as a platform.
    1. Ambi_Valence's Avatar
      Ambi_Valence -
      Quote Originally Posted by politicalslug View Post
      Funny you should say that. I think it's quite the opposite. I think most Android users have only used an iPhone in passing. Likewise, most iPhone users have only used an android phone in passing. In fact, most of the bashing is ignorance and stupidity coming from people who haven't spent more than ten minutes with a competing device, let alone a whole month. This will likely change as the years progress and people jump from one ship to the other, but for now most people invest in a platform and stick with what they know. You give them far too much credit. The only group I trust as a whole to look at the other side with a modicum of fairness is macOS users, and that's because they couldn't possibly have avoided spending a good amount of time on the rival Windows platform at one point or another. Even then, and mind you I've got the whole family on MacBooks now, many of those Mac people are elitist just and buy a Mac as a fashion statement and not because of what it has to offer as a platform.
      Absolutely spot on. The number of non Mac users that have never used a Mac yet dismiss it because "it's too expensive and there's no software for it".