Microsoft Estimated to Have Only Sold 1.7 Million Surface Tablets Since Launch
Microsoft recently filed its annual Form 10-K with the Securities and Exchange Commission (SEC), revealing that the company’s Surface lineup has garnered only $853 million in revenue for the company, which is less than the recent $900 million write-down that the company took for the Surface RT. As noted by GeekWire
, it’s also less than the “$898 million increase in advertising costs associated primarily with Windows 8 and Surface.” The numbers account for all Surfaces sold from the device’s original fall launch until the end of Microsoft’s fiscal year on June 30.
Although Microsoft didn’t reveal how many Surface units it sold, it was estimated that it sold approximately 1.7 million units by the end of June, which roughly corroborates a Bloomberg
report in March claiming that Microsoft had sold 1.5 million Surface devices. As pointed out by The Loop’s
Jim Dalrymple, Microsoft has sold 1.7 million Surface units in 8 months, which is far from the 3 million iPads that Apple sold in 3 days last November, the 14.6 million iPads it sold last quarter and the 57 million iPads Apple sold since the Surface launched.
Microsoft CEO Steve Ballmer even went as far as telling employees
that the company had “built more devices than [Microsoft] could sell” referring to slowing Surface sales in an internal town hall meeting. Recently, Microsoft has been trying to sell more devices by aggressively marketing the Surface RT as an iPad competitor with negative ads
and by reducing the price of the Surface RT by $150.
Despite the slowing sales of the Surface tablets, Microsoft is said to be moving ahead with plans for a second-generation tablet said to be revealed in the future.
, The Loop