Apple Breaks 10% PC Market Share in US
Apple is now the third most popular computer in the US, with its market share topping 10% for the first time since the early 1990s. According to the latest statistics from IDC
, Apple shipped 24% more Macs in the third quarter of this year than they did ruing the same year, giving them 10.6% of the market and placing them just ahead of Acer and behind Dell. The iPad "halo effect" was judged to play a big role in the sales increase.
The International Data Corporation Quarterly PC Tracker
survey showed that Apple shipped 1.99 million Macs during the recently ended quarter, for an increase of 24% per year at a time when the PC market as a whole grew only 3.8 %. Dell dropped 4.9% for a 23.1% market share, while HP gained 2.7% to finish first with 24.3% of the US market. Acer and Toshiba took fourth place and fifth place, respectively. However, Apple sold 91% of all computers costing over $1,000
solidifying its dominance of the high-end PC segment.
"Apple's influence on the PC market continues to grow, particularly in the US," said Bob O'Donnell,
IDC's vice president for Clients and Displays, adding that "the halo effect of the [iPad] also helped propel Mac sales and moved the company into the number three position in the U.S. market." The last time Apple sold over 10% market share was in 1993, when the 25-MHz Quadra 660
sold for $2299.