Following the introduction of T-Mobile’s “Jump” and AT&T’s “Next” early upgrade programs, T-Mobile has ended up launching a new anti-AT&T ad campaign which calls the company’s Next policies “calculating, sneaky, and underhanded” according to AllThingsD. Originally introduced last week, Next is AT&T’s answer to Jump, a T-Mobile program that allows users to upgrade their phones at regular intervals with a $10 monthly fee. Similar to Jump, Next provides AT&T users with an option to upgrade their phones more frequently, but it’s $32.50 monthly charge is one that sits on top of standard monthly fees, ultimately causing customers to pay double for their devices.
A quick comparison of the two plans reveals that a T-Mobile customer using Jump would end up paying $518 for a 16 GB iPhone 5 over the course of a year while a customer using Next would pay $630, which is a premium of $112. Customers have to trade in existing devices and pay monthly fees in order to obtain an upgrade with both plans.
John Legere, T-Mobile’s CEO, has been vocal about AT&T Next since its debut, releasing a number of tweets condemning the program. The company’s most recent ad includes a quote from The Verge which Legere had highlighted last week:
AT&T's reaction to T-Mobile's transparency is to be more deceptive than ever.
There are real and material differences between what we are doing and the so-called upgrade programs that AT&T and Verizon are doing.
Source: AllThingsD, John Legere (Twitter)