Apple CEO Tim Cook isn't pleased with how many iPhones are sold at Apple's retail stores.
Despite boasting the most lucrative square footage across the global retail landscape, Apple wants to do bigger business at these locations when it comes to moving units of the company's iPhone.
As of the most recent data available, only 20 percent of all iPhones are sold through Apple Stores. Cook wants to eventually see that number balloon to more than 50 percent.
As of May 2013, Apple has 406 Apple Stores worldwide. Although that's not a miniscule retail presence by any stretch of the imagination, is it realistic to think that Apple could sell a majority of its iPhones - on a global scale - at these stores, particularly when millions of consumers don't live within a reasonable distance from the closest Apple Store?
According to new analysis shared with AllThingsD by Consumer Intelligence Research Partners (CIRP), raising Apple Store iPhone sales to the level Cook is asking is a potentially difficult proposition.