AT&T recently announced “AT&T Next,” which is a comprehensive smartphone and tablet upgrade program that allows customers to purchase a new device every 12 months with no down payment and no activation or upgrade fees. The news comes in after rumors of a smartphone upgrade program from Verizon and on the heels of T-Mobile’s “Jump” initiative. AT&T said it will also be launching its own hardware upgrade plan in “AT&T Next.”
Starting July 26, AT&T customers can purchase a smartphone or tablet with no down payment, paying a monthly fee for 20 months as part of their wireless bill, with the option of trading in the device after one year to upgrade to new hardware. Upon trading in their device, the installment cycle for that unit ends and a new 20 month starts based on the price of the new smartphone or tablet. Alternatively, customers can opt out of upgrading and choose to pay out the full 20 months of fees, which vary from $15 to $50, depending on the make and model. According to the Ralph de la Vega, the President and CEO of AT&T Mobility:
With AT&T Next, customers can get the newest smartphone or tablet every year with no down payment. That’s hard to beat, and it’s an incredible value for customers who want the latest and greatest every year.
Do any of you think you’ll be taking advantage of the program when it becomes available?