Apple Turns to Retail Employees for iPhone Sales Advice
According to the folks over at 9to5Mac
, Apple sent out a memo to its international Apple Retail Employees last week. The memo asked employees to help provide innovative ideas on how to improve the iPhone, the retail store environment, and company sales techniques. To be more specific, employees were asked to submit an idea, which may potentially lead to an eight-week experience where selected candidates will interact with members from various Apple departments at the company’s headquarters. The departments include Marketing, Merchandising, Customer Analytics, Mobile Commerce, and more. The aim would be to help “solve problems” related to the way Apple sells and supports its iPhones.
This isn’t the first time the company has made such a move either. The Cupertino California company turned to its Apple retail employees asking for assistance with various aspects of software development when it came to improving the Maps app. Recently a number of current employees were also given access to the OS X Mavericks beta for testing purposes as well.
Earlier this month, several Apple executives also spoke with Apple Retail Store leaders about upcoming iPhone incentive programs and discount strategies aimed at selling more iPhones in-house as well.
We’ll have to see what new and interesting ideas come out of such a program by being patient. If the program turns out to be successful, other companies may follow suit in hopes of improving their situation as well.