At a recent event in New York City, T-Mobile USA announced a new phone upgrade program called “Jump.” The program is designed to allow subscribers to upgrade their phones at regular intervals. With Jump, customers will pay the same subsidized amount that a new customer pays, without the need to wait to qualify for an upgrade. The program requires T-Mobile customers to pay a $10 monthly fee for the service and trade-in old devices, but it offers up to two phone upgrades per year after a six-month waiting period. T-Mobile’s CEO, John Legere, had the following to say about the new program:
"This is one of those things that annoys customers so much," CEO John Legere said in an interview ahead of a New York press event. Legere said that the company wanted to address this issue when it first did away with two-year contracts back in March, but needed a little more time to work out the details.
At the recent event, T-Mobile also announced that it plans to rework their family plans for customers without enough credit to qualify for traditional phone contracts while also sharing plans to expand its LTE network in the near future.
Alongside the announcement of the Jump program, T-Mobile has published a series of ads on their YouTube channel with the slogan “Upgrade when you want, not when you’re told.” You can check out one of the ads below:
Source: AllThingsD, T-Mobile (YouTube)