StatCounter: Apple Surpassed by Samsung in Smartphone Web Usage
A new study recently found that more people in the world are using Samsung-made smartphones to access the Internet than Apple’s iPhone, making it the first time that this has been the case. StatCounter’s latest Internet Wars Report (PDF
) found the results in the month of June, where Samsung devices accounted for 25.43% of smartphone Internet usage, compared to 25.09 for Apple’s iPhone devices.
The South Korean electronics company moved into its leadership position in smartphone web use over the course of the last year, which has seen the tech giant’s share grow from 19.46% just 12 months ago. During the same time, Apple has shrunk from 25.43%. Earlier in the year, Apple passed Nokia in terms of mobile web usage. In both the United Kingdom and in the United States, StatCounter found that Apple is still the clear leader in smartphone web usage. A quick look back at StatCounter’s trend line shows that the two rivals’ graphs gradually converge since about February of this year. The trend became more pronounced over the past two months, likely due to the strong sales of Samsung’s Galaxy S4 flagship model.
It probably also helps Samsung that they use a scattershot approach to producing devices whereas Apple so far only releases one model of the iPhone per year. The multiple models that Samsung releases come in at different price points, form factors, and operating systems helping the company reach a larger audience.
Although Samsung gained, other manufacturers seemed to have suffered. The Cupertino California company saw its share decline slightly, but Blackberry continues to struggle and Nokia’s nosedive appears to have stalled (but not necessarily reversed). The month of June saw Nokia trending slightly upward but whether the company can maintain the small burst of momentum is unknown.
The report from StatCounter also looked at the operating system market share, finding that Microsoft’s Windows 7 is the top platform in the world with about 52.62% of Internet usage. Windows 8 has an approaching 6% share, conforming to prior measures of that system’s progress. Apple’s OS X sits at 7.4% according to StatCounter. The iPad is considered a separate category of iOS according to the report, and wen included the device reportedly accounts for about 4.2% of “non-mobile” traffic.
Despite Samsung surpassing Apple in global smartphone web usage, the competition between the two remains strong as each continues to try and out do the other.