iPhone Exclusivity to End in Germany
One nation after the next is losing iPhone exclusivity among the wireless carriers in their neck of the woods. Next on the list - Germany.
As it now stands, Vodafone may pry away the exclusive hold by Deutsche Telekom (T-Mobile's parent company) on the iPhone as early as October 28th. That's according to Macerkopf.de - a German news source for Mac addicts that reportedly received word of the forthcoming carrier upheaval yesterday. If the reports are true, ads for the Vodafone iPhone 4 could surface within days.
The loss of iPhone exclusivity would be significant to Deutsche Telekom, which dominates the mobile landscape in Germany, accounting for some 37 million customers. By comparison, Vodafone has 34.9 million subscribers. But in recent weeks, it has become increasingly apparent that a major mobile shakeup was forthcoming. Deutsche Telekom began feverishly rolling out discounts, including breaks on monthly payment plans for new customers with a two year contract - an obvious attempt to attract new customers before other options reached the Germany iPhone marketplace.
In Europe, iPhone exclusivity deals are likely to become less and less prevalent, as freedom of competition is greatly respected by both law and business. Two years ago, in fact, French law cracked down on Apple's exclusive deal with France Telecom's Orange - a move that ultimately introduced more competitive practices that, over time, have benefited Apple with a greater iPhone market share in France.