Bashing iOS devices seems to have become a recurring theme when it comes to ads created by Apple’s competitors including Samsung and Microsoft. In its latest attempt to market its Windows 8 tablets in the post-PC world, Microsoft seems to continue the trend. The recently released commercial titled “Baseball” cleverly exploits America’s favorite pastime to tout the ability of Windows 8 being capable of running apps side-by-side on tablets compared to the iOS platform’s app switching. Microsoft tries to use the following tagline to capture the attention of consumers:
Do two things at once without dropping the ball.
The commercial clearly does a good job hitting home with their messaging. Unfortunately, since airing the first Surface commercial last October, Microsoft received lukewarm responses from pundits, tech media and end-users. After the company realized that the iPad is the tablet to beat, the tech giant amped up Surface advertising with a series of commercials that pit the Windows 8 tablet against the iPad. Windows 8 tablets continue to have slow traction as Apple’s iPad continues to dominate the market though.
What did you think of the ad?
Source: Microsoft (YouTube)