After a report that Samsung has shipped 20 million units of their new Galaxy S4 smartphone, one analyst estimated that it took Apple less than half as much time to ship the same amount of iPhone 5 units. As Apple doesn’t break down iPhones sales by model, Brian Marshall from ISI Group looked to official opening weekend numbers and quarterly earnings reports to determine the recently provided estimates. Marshall’s estimates took Apple around 25 days to hit the 20 million mark, possibly beating Samsung by over a month.
The estimates suggest that over the first 25 days of iPhone 5 availability, the Cupertino California company shipped 805,000 units per day. In contrast, Samsung shipped less than half of that, about 333,000 Galaxy S4 units, per day. In May, just shortly after the release of the Galaxy S4, Samsung announced that they had shipped 10 million units. In comparison, It took the S4’s predecessor, which was the Galaxy S III, as many as 50 days to reach 10 million units shipped.
This week, reports claimed that the Galaxy S4 has reached shipments 20 million units as June came to a close. This would make it Samsung’s most popular device to date. Last fall, Apple announced sales of five million iPhone 5 units during the opening weekend alone. In the first full quarter of the iPhone 5 being available, Apple reached shipments of 48 million total iPhones, including previous-generation iPhone 4S and iPhone 4 models.
Although the Galaxy S4 is breaking Samsung’s sales records, the demand is rumored to have cooled down. Samsung’s market capitalization fell by $12.4 billion to $187.8 billion after a note from J.P. Morgan claimed the third-quarter sales would disappoint investors. Similarly, the markets have also reacted negatively to reports of alleged slipping demand for Apple's iPhone 5. As a result, the anticipation has begun to build for Apple’s next-generation handset, unofficially referred to as an “iPhone 5S,” which is expected to debut as soon as September.
The ISI Group continues to list shares of AAPL as a strong buy with a price target of $600. The investment firm expects several new devices, including a new high-end iPhone and a low-cost iPhone. We’ll have to wait and see what Apple introduces and how the new devices affect the value of the company’s stock.
Source: ISI Group