Apple Tops Samsung on Consumer Satisfaction... in South Korea
There's nothing worse than losing on your home field. But that's how Samsung must feel today on the heels of reports that Apple has bested Samsung in consumer satisfaction.... in South Korea.
On Tuesday, Quality Insights released a new report indicating that South Korea's native tech behemoth now trails Apple on customer satisfaction in the flourishing South Korean smartphone market.
According to published reports, the survey culled data from more than 44,000 smartphone owners in South Korea. Participants were asked to rate their overall satisfaction with smartphone devices (Samsung products vs. Apple products). The assessment of consumer satisfaction spanned a full calendar year.
Apple scored a 52 percent satisfaction rating. Although that isn't much better than Samsung's 50 percent satisfaction rating among consumers, a win is still a win.
In third place in consumer satisfaction was LG, which garnered a 46 percent satisfaction rating.
So how did Apple manage to beat out South Korean rivals Samsung and LG? The survey shows that Apple's promptness in addressing device repairs went a long way to please South Korean consumers and put the company ahead f its nearest competitors.
Source: Apple Insider