BlackBerry recently announced the launch of Secure Work Space, a new solution built on its BlackBerry Enterprise Service and compatible with Android devices and Apple’s iPhone and iPad. The release of the service continues a trend that has seen the phone maker increase its focus on services that extend beyond its own platform. According to David J. Smith, EVP, Enterprise Mobile Computing at BlackBerry:
Mobility is fundamentally transforming how we live and work. As our dependency on mobile solutions grows, and as a greater variety of mobile devices enter the workplace, the need for solutions to manage and secure these devices has never been greater.
The widening platform isn’t a totally new development for the troubled Canadian phone company either. Last year, BlackBerry launched BlackBerry Mobile Fusion, a mobile device management software that supported not only handsets running BlackBerry OS but also Google’s Android and Apple’s iOS. The shift toward supporting other platforms is part of a general trend for BlackBerry, which has some 77 million BlackBerry device owners and subscribers worldwide but can no longer necessarily count on its hardware sales to support its business. Once a leader in productivity-oriented smartphones, BlackBerry has fallen on hard times since Apple’s iPhone revolutionized the smartphone sector.
BlackBerry launched a series of unsuccessful devices to compete with the iPhone and in turn, the company lost users throughout their venture. Most recently, the phone maker launched a range of new handsets running the newest version of its operating system, BlackBerry OS 10. One of the models is said to have seen some success but we won’t find out until the company details its earnings for the most recent financial quarter. In addition to BES 10, BlackBerry is also reaching out to put its renowned messaging service onto other platforms.
Source: BlackBerry (YouTube), CNN