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  • Apple Renews Search Deal with Google: Frenemies Again?


    The CEO of Google revealed in an interview that Google and Apple had renewed the contract that keeps Google as default search engine on the iPhone. Eric Schmidt made reference to the deal in an interview with Charlie Rose, though he didn't give more detail about how much the arrangement would cost his company. Industry insiders say that an arrangement like this usually costs hundreds of millions of dollars and lasts two or more years.

    The deal is the latest indication of two "frenemies" collaborating on some projects while they fight tooth and nail in other areas. Steve Jobs has been up-front about his desire to "beat Android" and keep the iPhone dominant with hardware innovation and improving the feature set in iOS. Apple has also made a major push to directly attack Google where it is dominant: mobile advertising. Apple tried to buy AdMob in 2009, but Google beat them out with a higher offer. Apple picked up Quattro Wireless in response and created iAd, which has been so successful that it will equal Google's share by the end of this year, according to IDC.

    Given the two companies' increasing competition, there's been much speculation over the past year that Apple would make Bing the default search engine on iOS. However, given that Google considers Bing, not Apple, to be their top competition, they're apparently willing to forgive and forget. It's not all that clear why, though: Bing has only 10 to 11% of the US search market, as compared to Google, which has a 65% dominance in US search.

    Source: TUAW, image via Geek.com
    This article was originally published in forum thread: Apple Renews Search Deal with Google: Frenemies Again? started by Paul Daniel Ash View original post
    Comments 18 Comments
    1. San23's Avatar
      San23 -
      Hmm that's interesting
    1. deshawn1680's Avatar
      deshawn1680 -
      @ San23 - Very much so.
    1. unison999's Avatar
      unison999 -
      saw it coming.
      Knew Apple would not be able to put out a decent search engine to replace Google.
      Use Bing? Windows phone OS is coming as well.
      Who else is left? Yahoo? If they were any good Google would not be able to replace them.
    1. Captinsmooth's Avatar
      Captinsmooth -
      Thats good business, maybe there is hope for Apple yet. Or maybe they will join forces with Google and create Skynet, then the AI robot revolution will start. Our only savior will be John Conner, he will lead the way then.
    1. EskimoRuler's Avatar
      EskimoRuler -
      Quote Originally Posted by Captinsmooth View Post
      Thats good business, maybe there is hope for Apple yet. Or maybe they will join forces with Google and create Skynet, then the AI robot revolution will start. Our only savior will be John Conner, he will lead the way then.
      Definitely, but it will called iSkynet, and it will giant laser shooting ipads that run off a 12 core Mac.

      This is good. I just prefer google since it's what I've been using for the past, as long as I can remember. And Eric Schmite had a good conversation on the Colbert Report, he's kinda funny.
    1. Legend_master's Avatar
      Legend_master -
      Quote Originally Posted by Captinsmooth View Post
      Thats good business, maybe there is hope for Apple yet. Or maybe they will join forces with Google and create Skynet, then the AI robot revolution will start. Our only savior will be John Conner, he will lead the way then.
      Apple does have liquid metal technology now, we should all be worried!
    1. Captinsmooth's Avatar
      Captinsmooth -
      Quote Originally Posted by Legend_master View Post
      Apple does have liquid metal technology now, we should all be worried!
      Oh Noes we are all going to die! Quick everyone lets do a preemptive strike and smash are Idevices and ban google....
    1. Aliquippakid's Avatar
      Aliquippakid -
      How do so many threads turn into terminator refs?
    1. screamforme02's Avatar
      screamforme02 -
      why would apple not want the best and most popular search engine as a default. i mean seriously i cant even imagine anything besides google for search and im sure apple feels the same way
    1. whereswaldo's Avatar
      whereswaldo -
      Frenimies? More like you pay me and I dont lose you money


      Sent from my iPhone using ModMyi
    1. Bluemoldycheeze88's Avatar
      Bluemoldycheeze88 -
      Quote Originally Posted by whereswaldo View Post
      Frenimies? More like you pay me and I dont lose you money


      Sent from my iPhone using ModMyi
      Exactly
    1. robertr1's Avatar
      robertr1 -
      Bing sucks why would you want to replace google with it. Just because google has a phone doesn't mean apple should stop using the best search engine, google.


      Quote Originally Posted by Aliquippakid View Post
      How do so many threads turn into terminator refs?
      Because terminator is awesome and comparing apple to turning into skynet is fun. I'm waiting for the iT-800 to come out sometime after April 21, 2011.
    1. BlackDrag0n's Avatar
      BlackDrag0n -
      when i opened to read this article i was expecting to get rick roll'd

      Quote Originally Posted by robertr1 View Post
      Bing sucks why would you want to replace google with it. Just because google has a phone doesn't mean apple should stop using the best search engine, google.




      Because terminator is awesome and comparing apple to turning into skynet is fun. I'm waiting for the iT-800 to come out sometime after April 21, 2011.
      agreed terminator is awesome
    1. awesomeSlayer's Avatar
      awesomeSlayer -
      Ahh...this would happen.
    1. Happy Noodle Boy's Avatar
      Happy Noodle Boy -
      Uh sorry guys Wolfram|Alpha—Computational Knowledge Engine is already Skynet.

      Seriously, ask it.



      it lies
    1. ugshotgun's Avatar
      ugshotgun -
      Quote Originally Posted by Captinsmooth View Post
      Thats good business, maybe there is hope for Apple yet. Or maybe they will join forces with Google and create Skynet, then the AI robot revolution will start. Our only savior will be John Conner, he will lead the way then.
      FOFLMAO x10
    1. robertr1's Avatar
      robertr1 -
      Quote Originally Posted by Happy Noodle Boy View Post
      Uh sorry guys Wolfram|Alpha—Computational Knowledge Engine is already Skynet.

      Seriously, ask it.



      it lies
      That made my day.
    1. BrennenSB's Avatar
      BrennenSB -
      Dear Yahoo,

      When people need to look up something you don't hear them say "I'll just yahoo it"

      Just saying....

      Sincerely,
      Google