As rumored in recent days, Instagram will now begin delivering video capabilities to the popular photo sharing platform acquired by Facebook last year for a cool $1 billion.
Announced moments ago on the official Instagram Blog, video is now another way to share your stories with friends, family, and the world at large on Instagram.
Over the past two and a half years, Instagram has become a community where you can capture and share the world’s moments simply and beautifully. Some moments, however, need more than a static image to come to life. Until now these stories have been missing from Instagram.
As you might expect (or at least hope for) Instagram has added a bunch of video filters totaling thirteen as of this writing. "When you post a video, you’ll also be able to select your favorite scene from what you’ve recorded as your cover image so your videos are beautiful even when they’re not playing," the announcement reads.
Apart from the addition of video, Instagram is promising no fundamental changes to the platform except for the fact that it just got a ton cooler.
Check it out for yourself here.