Following its release to developers less than one week ago, compatible iDevices running iOS 7 beta are already claiming an impressive percentage of all iPhone and iPod touch traffic (in the U.S.) on the Chitika ad network.
The above graphic from Chitika shows that, since Monday, iOS 7 beta adoption has surged to such a degree that it's already powering 0.22% of mobile devices measured across the Chitika network. By this time last year after the WWDC keynote, iOS 6 beta was only generating 0.11 percent of traffic.
"The more radical design change, and its potential impact on existing applications, could be driving this behavior," Chitika said Friday, drawing further emphasis to the mad dash among developers to dive into iOS7 beta. "Alternatively, the new interface could be spurring users to browse more frequently."
For comparison, while we previously observed users of the iOS 6 beta generating 0.11% of all iOS traffic following the third beta release on July 16, 2012, iOS 7 users are already responsible for 0.22% of all North American Web traffic from compatible devices two days after its initial release. However, it is worth noting that the third iteration of the iOS 6 beta was available on some iPad models, specifically version two and above.