Apple is, undoubtedly, a major force to reckon with across Asia, as the iPhone maker remains a dominant player in both the smartphone and tablet spaces today.
Earlier this spring, as MMi reported in March, Apple - for the first time in the company's history - secured the top spot among all consumer brands in Japan in Nikkeiís annual brand ranking.
But while the Apple brand is still strong in Japan, competitors are slowly and steadily chipping away at Apple's market share. In particular, Sony Corp.ís share of Japanís smartphone market has now climbed to a three-year high, widening its lead over Apple's iPhone.
Sony has more than doubled its share of shipments to 36 percent in the past four weeks as Apple dropped to 25 percent in the same period, according to researcher BCN Inc. DoCoMo, with more than 60 million subscribers in a nation of 127 million people, is focusing on just two handsets for promotions to cut costs as it remains the only carrier that doesnít sell iPhones.
The bottom line? Sony is on the rise in Japan, while Sharp, Samsung, and Apple are falling fast.