New Microsoft Ad Bashes iPad Zooming, Lack of SD Card, Multitasking, Price
Last month, Microsoft started making ads
that brought back memories from the Mac vs. PC days. The ads have an iPad sitting next to a Windows 8 tablet and Siri making comments made to embarrass Apple and their tablet, while making the Windows 8 tablet look good in the process.
Microsoft has released yet another new ad that this time uses Siri against Apple in a whole new way. This ad uses a Dell tablet against the iPad, rather than an ASUS tablet, and focuses on zooming, SD card support, and multitasking.
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As the user attempts to zoom out on the iPad home screen, Siri says, "I'm sorry; I don't zoom like that. Ouch! Ouch!" On the Windows tablet, the user zooms out on the home screen to access more applications at a glance. The ad then moves on to SD card storage, where the iPad user tries to put an SD card into the iPad for additional storage, where the Windows 8 tablet supports SD cards. finally, the ad moves into multitasking, where Siri makes yet another comment about the fact that the Windows 8 tablet can do two things at once.
Perhaps the most stinging part of the ad is at the end, where each tablet user removes their tablet from the frame and the prices are revealed. You hear Siri say, "Oh, that's not cool" as the prices display the iPad at $599 for a 32GB model and the Windows 8 Dell tablet at $399 for a 32GB model, which is just a limited time offer of course.