It's a retail strategy that has worked well for the likes of Apple and Samsung. As a result, Microsoft is hoping to follow this path to retail riches by emulating this savvy game plan.
On Thursday, Microsoft confirmed a new partnership with Best Buy that will result in the introduction of miniature Windows stores inside of Best Buy retail stores around North America.
That's right. This won't be a small, initial trial period. This morning, in fact, Reuters detailed the comprehensive new retail effort in the works.
Microsoft Corp said on Thursday it would open 500 special stores within existing Best Buy Co Inc stores in the United States selling exclusively Windows-based tablets and computers and other Microsoft products, in an effort to revitalize sales of its flagship operating system.