Chances are, you hadn't heard his name prior to Monday. But get used to it. Craig Federighi is a "rising star" at Apple following his lengthy, well-received, and charismatic stage presence this week during the keynote presentation of the 24th annual Worldwide Developers Conference.
According to the Wall Street Journal, Federighi is emerging as the "new frontman" after the death of Steve Jobs. With Cook, Ive, and Schiller lacking the certain "X factor" on stage, Federighi appears to have the gift of gab and an uncanny ability to connect with members of the Apple universe in a highly personal, cordial, and inviting way.
The lanky, 44-year-old engineer has a long Apple pedigree. He worked at Next, the other computer company founded by Apple co-founder Steve Jobs, and joined Apple when it acquired the company in 1997. But despite earning the respect of colleagues for his focus and affability, he has remained behind the scenes for years.