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  • Report: Craig Federighi is Apple's Overnight Star


    Chances are, you hadn't heard his name prior to Monday. But get used to it. Craig Federighi is a "rising star" at Apple following his lengthy, well-received, and charismatic stage presence this week during the keynote presentation of the 24th annual Worldwide Developers Conference.

    According to the Wall Street Journal, Federighi is emerging as the "new frontman" after the death of Steve Jobs. With Cook, Ive, and Schiller lacking the certain "X factor" on stage, Federighi appears to have the gift of gab and an uncanny ability to connect with members of the Apple universe in a highly personal, cordial, and inviting way.

    The lanky, 44-year-old engineer has a long Apple pedigree. He worked at Next, the other computer company founded by Apple co-founder Steve Jobs, and joined Apple when it acquired the company in 1997. But despite earning the respect of colleagues for his focus and affability, he has remained behind the scenes for years.
    When potential future replacements for Cook as Apple CEO are considered, all the usual suspects (chiefly Ive and Schiller) are mentioned. But after Monday, Federighi finds himself squarely in the mix of Apple's new standout execs. Of course, whether he has the vision, leadership, and other attributes necessary to possibly lead the company certainly can't be assessed based on his WWDC presentation. But as of this writing, Federighi is Apple's newest rockstar. And that means we're poised to hear plenty more about him and from him in the months ahead.

    Source: WSJ
    This article was originally published in forum thread: Report: Craig Federighi is Apple's Overnight Star started by Michael Essany View original post
    Comments 5 Comments
    1. SupaMonkey's Avatar
      SupaMonkey -
      Yeah, Apple would be better off for it. Tim Cook bores me and this guy kept my attention - really enjoyed his presentation.
    1. HovikGas's Avatar
      HovikGas -
      He certainly was charismatic... But you need more than charisma to be CEO of Apple...
    1. severe's Avatar
      severe -
      Anyone paying attention was aware of this long ago.
    1. Channan's Avatar
      Channan -
      This guys was funny. I hope they use him for future presentations.
    1. *T*'s Avatar
      *T* -
      He was alright. I didn't think he was very professional, he expected applause every 5 seconds and he said "yeah" all the time, over and over. He also seemed really nervous. What I loved about Steve was that he was at home on the stage. This was his passion, and he couldn't wait to show the world his stuff. There will never be another Steve, but Tim definitely does not retain Steve's passion.