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  • Apple Reportedly Seeking Facial Recognition Technology



    There are reports that Apple may have purchased a Sweden-based tech firm that specializes in facial recognition technologies and similar applications that make it possible for gadgets and gizmos to identify users via their unique facial characteristics. If you're wondering if this could be the first step toward subsequent iPhones utilizing "facial recognition" as a security component, you are not alone.

    With talk that next year's iPhone 5 will be all about speed and security (speed from AT&T's 4G network and a host of beefed up, cutting edge security features) it wouldn't be too difficult to imagine the powers-that-be in Cupertino investing heavily in the technology that this company - called "Polar Rose" (according to Google translation) - knows inside and out. Apple Insider reports that Polar Rose is a "small company with less than 20 employees." And its technology came as the result of research conducted in "two universities" in southern Sweden.

    Although this report marks the first talk of its kind regarding the acquisition of a company that specializes in facial recognition, Apple has long been rumored to want similar technology in its full range of iDevices. Some will recall that prior to the iPad's release, there were reports from the likes of the Wall Street Journal that Apple's then-mythical tablet would be a device that would be shared by multiple family members -- "and it might even recognize their faces."

    From reports to patent applications, there's no doubt that Apple is interested in facial recognition technology. And if Polar Rose doesn't prove the vehicle to delver the technology, it's a safe bet that Apple will find another way - or another source - to get or create what the company seems to have an unrelenting fascination with.

    Apple Insider
    This article was originally published in forum thread: Apple Reportedly Seeking Facial Recognition Technology started by Michael Essany View original post
    Comments 32 Comments
    1. politicalslug's Avatar
      politicalslug -
      Quote Originally Posted by paganizonda83 View Post
      My thoughts exactly
      Passively yes, actively no. This would allow a significantly less capable machine (phone vs dualcore desktop/laptop) to identify faces in realtime.
    1. Aliquippakid's Avatar
      Aliquippakid -
      Tech like this already exist and it will pick your face up even with facial hair sunglasses and a hat on. Atleast csi, and las Vegas tv shows tell me so haha.
    1. friscosooner's Avatar
      friscosooner -
      So when Halloween rolls around and I'm dressed up like Eric Northman and need to make a phone call I'm pretty much TSOL until I pull my fangs out.
    1. thecork's Avatar
      thecork -
      I can tell you now this won't work reliably without some serious incorporation of some
      extra hardware, not just a FaceTime type camera and a bit of software. Source = 5 years working at the uk's leading biometric facial recognition company...
    1. brbortscheller's Avatar
      brbortscheller -
      I already have this on my Lenovo Windows 7 Laptop. Would be cool for iphone though.
    1. suade8880's Avatar
      suade8880 -
      I would like it more if they can design a real on screen fingerprint reader instead. Not only to start up your phone but to be able to access password protected sites and files and/or iTunes or AppStore purchases with one quick swipe of your finger.
    1. byrd20's Avatar
      byrd20 -
      Quote Originally Posted by suade8880 View Post
      I would like it more if they can design a real on screen fingerprint reader instead. Not only to start up your phone but to be able to access password protected sites and files and/or iTunes or AppStore purchases with one quick swipe of your finger.
      That would be freaking awesome.
    1. zeroskater61's Avatar
      zeroskater61 -
      Quote Originally Posted by s4boost View Post
      i agree completely... they know everyones contracts are 2 years, so why are they gonna force us to wait, unless of course AT&T decides to waive the 2 yr contract again...
      Apple nor any other company would never make a flawless device by adding everything they could possibly think into it in just one shot.

      They'll all just add a feature or two on one device and save the rest for there new devices in the making..

      It's just there way of making money every year...

      I mean I saw and read about the FaceTime feature and iPad a little after the iPhone 3G was first released. And look how long they took to finally release the iPad and the FaceTime feature on the iPhone 4.
    1. thevmax's Avatar
      thevmax -
      Quote Originally Posted by zozodouce View Post
      Can't wait to see on my next phone .
      Be careful what you ask for...
      You might get it!
    1. Aliquippakid's Avatar
      Aliquippakid -
      Quote Originally Posted by friscosooner View Post
      So when Halloween rolls around and I'm dressed up like Eric Northman and need to make a phone call I'm pretty much TSOL until I pull my fangs out.
      Haha Trueblood is pretty awesome. To bad they ended the series extremely bad compared to how epic Russel was when he killed the newscaster.
    1. DevouredDreams's Avatar
      DevouredDreams -
      Yea put this on the macs and leave the iphone out..
    1. jokerg7's Avatar
      jokerg7 -
      this would be an awesome feature...but it just doesnt seem practical. I'm ok with my good ol' androidLock XT