We received a tip from a reader this morning about a supposed glitch involving the very popular New York Times Times iOS app. According to the source, the app allows articles to be read without a subscription. Sounds too good to be true? Here's what we can tell you based on the tip:
Currently, users of versions which precede the new subscription model are unable to read articles and are prompted by a modal dialog box to upgrade.
- Run the NY times app
- Click the dialog box prompting the user to update the app
- Immediately press the home button to switch out of the app
- Click the NY times app's icon to restart it
Research company Experian Hitwise says traffic to NYTimes.com is falling pretty past. According to data that was collected beginning twelve days before the paywall went live and continuing for twelve days after, traffic fell nearly every day. Visits were down somewhere between 5 to 15% while pageviews simultaneously declined 11 to 30%. The only "up day" came on April 9th, when visitor traffic spiked 7%.
Source: Venture Beat