Apple Rocks iTunes Radio at WWDC 2013
The analysts may have gotten the name wrong, but the talking heads got just about everything else right.
iRadio was formally announced today but with the title of "iTunes Radio." Coming with iOS 7 and available as well for Mac, PC, and Apple TV users, the eagerly awaited and hotly anticipated new streaming music service was officially unveiled during this morning's WWDC 2013 kick-off.
The ad-supported streaming Internet radio service arrives this fall.
As expected, the service is free (which is possible through ad support), although if you're a paying iTunes Match subscriber, you can enjoy the new iTunes Radio service free of all ads.
Demonstrating the service just minutes ago, Apple's Eddy Cue showed off how "smart" the new platform is, streaming music that is determined to be in line with the listener's tastes based on their known music preferences.
The service can access the full and utterly robust iTunes catalog (26 million + tracks). We're told that Sony, Universal and Warner have already signed up to support the service, with more big labels and players in the music and entertainment industries likes to join the party soon.