Apple Reaches Agreement with All 3 Major Music Labels as Sony Inks "iRadio" Deal
Sony Music reportedly signed a deal with Apple for its anticipated “iRadio” streaming music service, making the last of the three major music labels reach an agreement. The alleged agreement is further evidence that Apple is gearing up to unveil its rumored “iRadio” service at next week’s Worldwide Developers Conference.
Details of the deal comes just days after Apple was also said to have successfully courted Warner Music Group. Previously, Apple had already came to an agreement with Universal Music Group, rounding out the three major labels. Reports were previously claiming that stalled negotiations with Sony in particular have been holding up Apple’s debut of “iRadio” and to be a bit more specific, it was said that a song skipping feature was a major stumbling block for the record label.
With Sony now on board with the service, Apple is expected to announce “iRadio” at its WWDC keynote next Monday. The anticipated service is expected to be a direct competitor to established streaming music services such as Pandora. Apple is also said to be revising its iAd network to run audio advertisements as part of the service. The ad support is what is expected to allow users to stream content from “iRadio” for free when it launches.
We’ll find out more concrete information in just a few days.