According to a report from Bloomberg, Apple will begin accepting trade-ins on iPhones for the first time in its retail stores. Encouraging users to upgrade to the latest models and seeking to boost sales. Apple will be partnering with recycling firm Brightstar to offer the program. According to the report:
Used iPhones collected in the U.S. will only be resold in emerging markets, where Apple’s share is lower and demand for cheap devices is greater, said one of the people. That way, the resale of Apple’s older models won’t cannibalize iPhone 5 sales in the U.S., the person said.
The new trade-in program with BrightStar will only be available at Apple’s retail outlets, letting consumers receive payments instantly and avoiding the hassle of shipping their older gadgets, the people said.
Does a trade-in program offered by Apple sound like something you’d possibly consider taking advantage of?