The British Are Coming... for Apple's Passbook
Two well-known British brands are getting behind Apple's Passbook, illustrating once again how quickly the digital ticket and coupon management service introduced in iOS 6 has caught on across the pond.
So far this week, both British Airways and Subway U.K. have updated their hugely popular apps in order to offer integration with Apple's Passbook.
Simple and to the point, the refreshed British Airways app
now allows travelers to use Passbook to present their boarding pass - a trend that is quickly taking hold around the world through various prominent commercial airlines.
As it turns out, fast food sandwich giant Subway is just as enthusiastic about Passbook in Great Britain. For that reason, the popular restaurant chain has now tapped into the service with its prevalent loyalty card program
. Consequently, consumers in the UK can now amass, monitor, and redeem rewards points for free or discounted meals all from within the Passbook platform.
Although Subway's Passbook integration is presently limited to the U.K., there's an excellent chance this won't remain the case for long.
Source: Apple Insider