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  • The British Are Coming... for Apple's Passbook


    Two well-known British brands are getting behind Apple's Passbook, illustrating once again how quickly the digital ticket and coupon management service introduced in iOS 6 has caught on across the pond.

    So far this week, both British Airways and Subway U.K. have updated their hugely popular apps in order to offer integration with Apple's Passbook.

    Simple and to the point, the refreshed British Airways app now allows travelers to use Passbook to present their boarding pass - a trend that is quickly taking hold around the world through various prominent commercial airlines.

    As it turns out, fast food sandwich giant Subway is just as enthusiastic about Passbook in Great Britain. For that reason, the popular restaurant chain has now tapped into the service with its prevalent loyalty card program. Consequently, consumers in the UK can now amass, monitor, and redeem rewards points for free or discounted meals all from within the Passbook platform.

    Although Subway's Passbook integration is presently limited to the U.K., there's an excellent chance this won't remain the case for long.

    Source: Apple Insider
    This article was originally published in forum thread: The British Are Coming... for Apple's Passbook started by Michael Essany View original post
    Comments 11 Comments
    1. alan2022000's Avatar
      alan2022000 -
      I updated the subway I had but then I soon found out my passbook doesn't work. Can only think its something to do with jailbreaking. I tap passbook and all I get is a blank screen and nothing else happens. Shame really would like to give this a try.
    1. Rcworship's Avatar
      Rcworship -
      Quote Originally Posted by alan2022000 View Post
      I updated the subway I had but then I soon found out my passbook doesn't work. Can only think its something to do with jailbreaking. I tap passbook and all I get is a blank screen and nothing else happens. Shame really would like to give this a try.
      Passbook works on my jailbroken iPhone. I have target and Starbucks.
    1. KraXik's Avatar
      KraXik -
      You say Great Britain and then you say UK. There's a difference you know?

      Which is it? GB or UK?
    1. Rcworship's Avatar
      Rcworship -
      Quote Originally Posted by KraXik View Post
      You say Great Britain and then you say UK. There's a difference you know?

      Which is it? GB or UK?
      Oh, you know how we Americans are! 😁
    1. thefinalhack's Avatar
      thefinalhack -
      Subcard finally something i would actually use passbook for
    1. rickuk's Avatar
      rickuk -
      Quote Originally Posted by alan2022000 View Post
      I updated the subway I had but then I soon found out my passbook doesn't work. Can only think its something to do with jailbreaking. I tap passbook and all I get is a blank screen and nothing else happens. Shame really would like to give this a try.

      Works for me on my UK jailbroken phone
    1. ProfessorJack's Avatar
      ProfessorJack -
      Wee never left 😜
    1. bisayakid07's Avatar
      bisayakid07 -
      Quote Originally Posted by alan2022000 View Post
      I updated the subway I had but then I soon found out my passbook doesn't work. Can only think its something to do with jailbreaking. I tap passbook and all I get is a blank screen and nothing else happens. Shame really would like to give this a try.
      No issue with passbook with jailbroken iPhone5
    1. dsg's Avatar
      dsg -
      **** passbook whats wrong with cash or credit card
    1. SpidermanAPV's Avatar
      SpidermanAPV -
      Quote Originally Posted by dsg View Post
      **** passbook whats wrong with cash or credit card
      I fail to see what that has to do with anything. Did you read the article?
    1. dsg's Avatar
      dsg -
      because it's trying to do away with money

      I can walk into a subways and buy a sandwidge, I can even phone in my order

      I can book a flight online or even go to a travel agent, I can even phone them

      why do we need passbook at all, the iPhone comes with internet access I can make payments and find what I want via the internet, passbook is pointless to me, wow I can shave a minute off when making an order