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  • Report: iRadio to be Announced Monday at WWDC


    On Monday, Apple CEO Tim Cook is expected to formally unveil Apple's new iRadio streaming music service during the kick-off to WWDC 2013.

    Sources are now confirming that the service is ready for its official unveiling, although it isn't yet clear how soon the public will be able to access iRadio.

    The music service, dubbed "iRadio" by the tech industry and media, is expected to closely resemble Pandora Music in its monetization strategy. It will feature audio and banner ads sold through Apple's iAd mobile network, said the people who were not authorized to speak publicly.
    As MMi reported yesterday, the new service will be free but heavily ad supported. iRadio will deliver both visual and audio ads, we're told.

    "The audio ads will be sold via iAd, Apple's mobile ad network, according to a former Apple executive with knowledge of the situation," AdAge's John McDermott reported Wednesday. "In addition to audio ads, the streaming music service will also contain the mobile ads iAd currently sells."

    For now, it isn't known how many licensing deals Apple has secured with music labels or advertising agreements with major brands. But, based on what we can tell, Apple has made enough progress to where the company is comfortable raising the curtain on this long awaited service.

    Source: Reuters
    This article was originally published in forum thread: Report: iRadio to be Announced Monday at WWDC started by Michael Essany View original post
    Comments 9 Comments
    1. xhazex9x's Avatar
      xhazex9x -
      Stupid...the radio sucks mainly because of ads ide rather pay $30 out front and never have to hear ads it basically ruins the music
    1. Kotin6006's Avatar
      Kotin6006 -
      Quote Originally Posted by xhazex9x View Post
      Stupid...the radio sucks mainly because of ads ide rather pay $30 out front and never have to hear ads it basically ruins the music
      I completely agree, but Apple is a music company. (if you listen to what they claim) Maybe that have a clever idea to not have it full of adds while listening. I'll wait and see.
    1. davshirley's Avatar
      davshirley -
      Quote Originally Posted by xhazex9x View Post
      Stupid...the radio sucks mainly because of ads ide rather pay $30 out front and never have to hear ads it basically ruins the music
      Well if they follow pandora, you can do exactly that. Pay a fee to opt out of all ads.
    1. gldoorii's Avatar
      gldoorii -
      I really REALLY hope this is going to be something different than just the typical streaming like Pandora. I don't really care about the ads, but there needs to be some sort of factor that makes it different than all the other internet radio apps and sites out there. Honestly, I'm still hoping for the Zune..er..Xbox Music app to be made like M$ said.. I'd love that on my iPhone.
    1. vinaygoel2000's Avatar
      vinaygoel2000 -
      Quote Originally Posted by davshirley View Post
      Well if they follow pandora, you can do exactly that. Pay a fee to opt out of all ads.
      Or just install Pandora Downloader from Harrison Apps.
    1. hogcia's Avatar
      hogcia -
      Just because its made by apple, it doesn't mean it's gonna be awesome. Apple is greedy, they simply want a piece of the "pandora" pie. It's all about money folks, stop thinking apple is gonna bring you this new revolutionary service. I'm sticking with pandora.
    1. SpidermanAPV's Avatar
      SpidermanAPV -
      Quote Originally Posted by hogcia View Post
      Just because its made by apple, it doesn't mean it's gonna be awesome. Apple is greedy, they simply want a piece of the "pandora" pie. It's all about money folks, stop thinking apple is gonna bring you this new revolutionary service. I'm sticking with pandora.
      On the other hand, what if they do bring out something revolutionary? I personally find Pandora to be crap. It never seems to know what songs I actually want to listen to.
    1. quidam_brujah's Avatar
      quidam_brujah -
      Quote Originally Posted by hogcia View Post
      Just because its made by apple, it doesn't mean it's gonna be awesome. Apple is greedy, they simply want a piece of the "pandora" pie. It's all about money folks, stop thinking apple is gonna bring you this new revolutionary service. I'm sticking with pandora.
      'Apple is greedy'. That's funny. As if you are expecting them to be a charity, non profit or even not-for-profit (yes, there is a difference.)
      I'm no fan of Apple's accounting practices it, but face it, if it ain't illegal, they're going to try to do it if they think it will make money. And while it actually is about the money, it doesn't mean that can't bring something revolutionary or evolutionary to market -- if it is profitable.
    1. hogcia's Avatar
      hogcia -
      Quote Originally Posted by quidam_brujah View Post
      'Apple is greedy'. That's funny. As if you are expecting them to be a charity, non profit or even not-for-profit (yes, there is a difference.)
      I'm no fan of Apple's accounting practices it, but face it, if it ain't illegal, they're going to try to do it if they think it will make money. And while it actually is about the money, it doesn't mean that can't bring something revolutionary or evolutionary to market -- if it is profitable.
      Ok guys, guess you all have been living under a rock for the last 3 years. Just wait till Monday & let me know if your blow away.