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  • Yahoo CEO Makes Dire Prediction for Apple

    Talk about a buzz kill.

    Effectively squeezing all the air out of Apple's mobile marketing lungs, Yahoo Chief Executive Carol Bartz doesn't have high hopes for Apple - at least not in terms of the iAd platform. What's the reason for her belief that it will eventually fail miserably?

    It's all about the control say's the Yahoo chief. And Apple's relentless desire for "control" will prove a big turn-off to advertisers. In other words, Bartz says Apple will bring down iAds itself. In an interview covered by Reuters, she reportedly said of iAds: "That's going to fall apart for them. Advertisers are not going to have that type of control over them. Apple wants total control over those ads."

    Bartz concurs with the complaints that have surfaced elsewhere from advertisers who have worked with Apple on mobile advertising. From the extensive length of time its takes to launch an iAd (upwards of ten weeks) to Apple's obsessive control over the creative aspects of in-app ad placement, Bartz thinks Apple has a failing entity on its hands that could have been more - if not for Apple's restrictive, controlling policies.

    Time will only tell if iAds will prove the hugely successful marketing platform Apple says it can be, or if Yahoo's chief
    will be vindicated in her prophetic comments.

    This article was originally published in forum thread: Yahoo CEO Makes Dire Prediction for Apple started by Michael Essany View original post
    Comments 27 Comments
    1. M4tt Dam0n's Avatar
      M4tt Dam0n -
      One word: Woman.
    1. robertr1's Avatar
      robertr1 -
      Well I seriously don't think iAds will fail. There are so many people buying things for the iphone that I'm sure developers don't even care how much control apple has. I'm not sure why she's even talking about it because yahoo doesn't even have something that competes with apple. Maybe she just dislikes apple? I don't know maybe she's just mad for no reason. But she is right that they do have a desire to control everything.
    1. BlueOrchard's Avatar
      BlueOrchard -
      no they wont. in fact, they are the only ads i click because they are actually neat
    1. zakspop's Avatar
      zakspop -
      I have a slightly different take on Apples "Walled garden" approach. In the PC realm look at windows and how it is attacked almost daily with viruses, mal-ware, worm, etc... compare that to OSX. People say it is because there are so many more Windows PC's than Macs. Maybe, but the point is that in the mobile device market, iOS could be the largest system and Apple wants to lesson the possibility of problems like in windows. Who wants a cell phone that catches a virus and does crazy stuff. It is their desire to keep the things they sell working like they should. I have no problem with that. I only wish they would leave an avenue open to people such as myself to have an option to go beyond their limitations as long as we understand the risks and don't hold them to blame if something were to go wrong.
    1. RelleR's Avatar
      RelleR -
      Uhh… what's iAds?
    1. LGgeek's Avatar
      LGgeek -
      I think iAds will be troublesome for Apple but it's not going to unravel it.
      The basic problem (IMHO) will be Apple's obsession with controlling everything and the amount of time that will take and the timeliness of the ads.

      This is the one place were I can see Apple giving customers to Android platforms. Since Android is from Google and they are the KING of advertising I could see the publishers striking deals with Google.
    1. one1's Avatar
      one1 -
      Why in the heck is the picture in the OP 2011x1394 pixels???? R-E-S-I-Z-E

      ....and who is listening to her anyway? Yahoo's bid to take over the auction world from ebay....... FAIL. Yahoo's bid to take over leader of free email service from hotmail, double fail.... Google crushed them both. Yahoo's bid to.................