Intel recently pushed back against allegations that it was the companyís own policies that have hindered the wider adoption of Thunderbolt beyond Appleís Mac lineup, with the chipmaker saying that until now it has been more focused on the quality of its partnersí devices, rather than quantity. Previously, a report emerged blaming Intelís pricing and control policies for the lag in adoption of Thunderbolt, an I/O standard developed in conjunction with Apple and currently features across that companyís Mac line of computers. Jason Ziller, Intelís marketing director for Thunderbolt said the report was off base.
When asked about the wholesale prices quoted for Thunderbolt parts, Ziller said the following:
I'm really not sure where those numbers came from. There's recommended pricing on ark.intel.com, and you can see on there that the new controllers are all under $10. Our prices have never been [as high as in the report].
The way it works is that the Thunderbolt specification lists the signal requirements for Thunderbolt technology, including on the connectors and cables. Just like any other specs, there are signal requirements, and the cables and connectors have to meet those specifications in order to make it to market. The spec is part of a license we grant, and it's a royalty-free license. But it's not proprietary or exclusive or anything. In fact, there are multiple suppliers that make the components.
We wanted to make sure that we were working directly with these companies and that they were successful.
We're pleased at the rate of growth. We think that this year it's going to expand even further.
Source: Intel via AppleInsider