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  • Report: Apple May Build An Ad Exchange of Its Own


    Potentially following in the footsteps of Facebook and Twitter, Apple may soon ratchet-up its efforts in mobile advertising. Sources cited in a new report published Friday indicate that Apple may build an ad exchange of its own.

    In theory, an ad exchange would work by allowing advertisers to target users as they enter the Apple eco-system on their iPads, MacBooks, various web sites and apps. The system would alert advertisers that an Apple user arrived. Any advertiser tracking that user with a cookie could then bid to serve an ad targeting that user.
    Interestingly enough, Tim Cook was just questioned about mobile advertising at the AllThingsD conference this week and he once against clarified why Apple got into the mobile advertising business in the first place. “We got into mobile advertising because we want developers to make money…It wasn’t about Apple making money,” Cook said.

    But the Apple boss was quick to acknowledge that mobile advertising is still too small to represent the core of Apple's business. However, Dan Grigorovici, the CEO at AdMobius, thinks Apple could build a “tremendous” ad exchange... but only if the motivation to do so is there.

    “Apple owns the device, the app ecosystem, the ad SDK, the transactional system (iTunes, etc.), multiple media channels (online, TV – albeit that’s small today, smartphones, tablets), multiple content categories (music, movies, etc.),” Grigorovici tells AdExchanger. “From that standpoint, I had always believed that if Apple plans to evolve the ad business to be more important, they have probably the best opportunity for cross-channel advertising, and one of the best data assets out there.”

    Source: Business Insider
    This article was originally published in forum thread: Report: Apple May Build An Ad Exchange of Its Own started by Michael Essany View original post
    Comments 3 Comments
    1. Reymago23's Avatar
      Reymago23 -
      does that mean more ads?
      I dont like ads
    1. unison999's Avatar
      unison999 -
      Apple needs to innovate! Come up with something new!!
      All this milking every possible penny with what is available to them right now is short sighted, it is something a tech company start doing when it is slowly becoming irrelevant.
    1. PokemonDesigner's Avatar
      PokemonDesigner -
      Quote Originally Posted by unison999 View Post
      Apple needs to innovate! Come up with something new!!
      All this milking every possible penny with what is available to them right now is short sighted, it is something a tech company start doing when it is slowly becoming irrelevant.
      that's exactly what is happening, Apple is slowly becoming irrelevant and they don't want to face the facts.