Google Play Gains Ground, Still Remains Far from Apple's App Store
A recently released report from Distimo, a company that provides mobile app store analytics for developers shows that revenue for the Android based Google Play store is up. Previously, in November of 2012, revenue from Google Play made up only 19% of combined total revenue between the Apple App Store and Google Play. However by this past April (2013), Google Play’s share had increased by 8%, now making up 27% of the combined total revenue of the two stores. Apple still continues to lead the market with 74% of the combined total revenue though.
The report also tried to look further into whether app developers were finding it hard to monetize apps in the Google Play store. Google Play features a large number of successful free apps but trails behind Apple in the number of successful paid apps. The growth of “freemium” gaming, where a free game is augmented with in-game purchases, combined with strong overseas sales for titles such as Final Fantasy III is helping the store catch up.
According to Distimo, there are a number of contributing factors to the increased growth of Google play’s store but the largest are growing European, Japanese, and South Korean markets. These markets are said to play a vital role to Google Play’s recent growth. Although not mentioned in the report, this could be due to the lower cost of some Android hardware, making smartphones more affordable in countries with large populations of differing economic status.
Although Google Play is starting to slowly catch up, the Apple App Store is leading the market by a wide margin. As of April 2013, the United States was still the largest market when considering the total combined revenue of both stores. The daily revenue for the top 200 grossing apps in Google Play was $1.1 million, while the top 200 apps in the Apple Store were bringing in $5.1 million a day. Apple’s App Store revenues include both iPhone and iPad apps, which given the market share enjoyed by the iPad might explain some of Apple’s lead over Google Play.
Those of you who are interested in doing so can read Distimo’s full analysis by hitting the source link below.