In an effort to improve the standing of its smartphone lineup against the iPhone, Samsung is turning to third-party developers for help. The South Korean tech giant is offering $800,000 in prize money for Galaxy-specific apps. Samsung’s global developer competition will see 10 winners with the prize money distributed among them. According to The Wall Street Journal
, the company is seemingly interested in apps that can coordinate with Samsung’s Group Play service, which allows users to share content such as photos, games, and music between devices at the same time.
Attracting developers specifically to the Galaxy line would allow Samsung to distinguish itself from other Android manufacturers. Developers will need to use Samsung’s proprietary Chord SDK for media streaming and impromptu networking in order to be eligible for the prize money. The company is looking to develop it to the point where it’s an industry standard.
Of the contest’s $800,000 prize, $200,000 is said to go to the first place winner, with three second place winners taking home $100,000 each, and six third-place winners getting $50,000 each. The winners will be determined by uniqueness, functionality, usability, commercial potential, and design. All of the submitted entries must be for free apps as well, not paid, although an in-app purchasing model and advertising is allowed.
This competition is the second time Samsung has used its considerable cash reserves to increase developer support for its devices. In 2010, the company paid out $2.7 million to draw developer interest to its bada budget smartphone platform. This is the second year the company is holding it’s Smart App Challenge for Android.
Source: The Wall Street Journal