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  • Apple Making India a Higher Priority for iPhone Sales


    Apple is pulling out all the stops in India to attract new customers to the iOS ecosystem in hopes they will never leave.

    For the better part of two years now, the headlines have consistently reflected how India will one day prove to be a huge market for Apple's iPhone and the smartphone industry at large. Just last month, The Times of India reported that Apple will have a banner year in India over the next twelve months, generating some $1 billion in sales in this emerging market alone.

    On Monday, more clues as to how Apple will grow its presence inside of India emerged. Apple, it seems, has just introduced a wide range of new offers to generate iPhone sales inside of the second most heavily populated nation in the world.

    "Apple has begun offering trade-in rebates for Indian students bringing in their old smartphones to upgrade to an iPhone," reveals Mahesh Sharma of ZDNet. "Students will get 7,777 rupees ($144) off the cost of an iPhone, while non-students will get a 7,000 rupee ($130) discount, according to ZDNet."

    Indian consumers can also take advantage of an up to 6,000 rupee ($111) refund for American Express customers purchasing an iPhone 4, 4S, or 5 before June 10. The deal requires that the AmEx card be used to purchase the handset on one of Apple's installment plans in the country.
    Last year, Apple initiated an unorthodox installment payment plan for consumers in India looking to pay off their iPhone over time. Although these and other tactics have helped to improve iPhone sales in the region, Apple still has a long way to go before iOS dominates the Indian marketplace to the extent that Android presently is.

    Source: ZDNet
    This article was originally published in forum thread: Apple Making India a Higher Priority for iPhone Sales started by Michael Essany View original post
    Comments 10 Comments
    1. RobynKeith's Avatar
      RobynKeith -
      if they really wish to make India their priority then surely they would have to reduce their market prices the reason is Indians are price sensitive and they don't prefer the versions that are too much expensive one
    1. johb's Avatar
      johb -
      I thing it's a good decision for apple because India is a big country. And the market is also large.So there is good chance to increase their sell.
    1. slaich's Avatar
      slaich -
      Quote Originally Posted by RobynKeith View Post
      if they really wish to make India their priority then surely they would have to reduce their market prices the reason is Indians are price sensitive and they don't prefer the versions that are too much expensive one
      Some affluent Indians don't care of prices, not in real estates too and iphones is like water bottle for those ones. Apple is cleverly targeting those segmented market.
    1. edoutmax's Avatar
      edoutmax -
      Nowadays Indians prefer brand names. Like Americans, Indians don't care for debt as long as they have a social status with a brand.
    1. slaich's Avatar
      slaich -
      Exactly...
    1. Rendrew Wolfson's Avatar
      Rendrew Wolfson -
      nowadays Indian People's are using branded phones' or smartphone like Apple iPhone and more Indian Market is also very large to sell or gives branded products.
    1. Nikhil Gorwani's Avatar
      Nikhil Gorwani -
      Thats a good move by Apple
    1. kalpesh78's Avatar
      kalpesh78 -
      Quote Originally Posted by RobynKeith View Post
      if they really wish to make India their priority then surely they would have to reduce their market prices the reason is Indians are price sensitive and they don't prefer the versions that are too much expensive one
      I so disagree with you. Us Indians want flashy, expensive gadgets. Not cheap plastic phones. And we hate it if every Tom-**** & Harry would have an iPhone in his hand. Keep the prices as it is apple.
    1. urstrinath's Avatar
      urstrinath -
      Yeah its real...
    1. zeppy's Avatar
      zeppy -
      India and China are the two largest emerging growth markets for Apple. This is why Apple has spent so much time and effort on the 'cheap version of the iPhone' coming soon to third-world countries near you. :-)

      I would like to wish that the next high-end iPhones and iPads are in Apple's pipeline, but sadly there does not appear to be a "true next-generation game-changing iPhone, iPad or iOS" anytime soon.

      Sad story, but the truth is that Apple only cares about profits and they see profit growth as coming from the lower-end product segment of the market.

      The 1 Billion* people that have the high end phones and tablets have already been sold to.

      .