One has to wonder if Tumblr CEO and founder David Karp is striking the above pose today. Karp's juggernaut blogging social network is being acquired by Yahoo... for more than $1 billion dollars (insert Dr. Evil accent)
The news was well-circulated throughout the iOS ecosystem today, which makes sense given the popularity of Tumblr on iOS. As of this writing, the Tumblr app is a huge hit in the App Store, consistently ranking in the top ten free social networking apps. More than 160,000 iOS users have contributed to an average score of four out of five stars for Tumblr in the App Store.
So what can iOS users expect in the wake of the acquisition? Hopefully, nothing. Put differently, Yahoo is promising to "not screw it up."
After several days of intense rumors, on Monday Yahoo announced it has reached a $1.1 billion agreement to buy Tumblr. The massive deal brings into the Yahoo family some 108 million blogging sites on Tumblr. What's more, the acquisition instantly makes Yahoo one of the giants in social media.
Yahoo Chief Executive Marissa Mayer’s deal for Tumblr gives Yahoo, one of the original big Internet companies, a fast-growing Web service that could fill one of its many holes—namely, the lack of a thriving social-networking and communications hub. Tumblr is popular with many younger adults, in contrast with Yahoo’s older customer base. Tumblr is also growing more quickly on smartphones than Yahoo.