Consumers Spending More on iOS Games than on Dedicated Handheld Games
According to a new report, revenue from gaming on iOS and Android devices is at three times the size of revenue on dedicated portable gaming consoles. This shows that the trend that’s seen in portable gaming with devices such as Apple’s iPhone continues.
In the first quarter of 2013, revenues for iOS gaming rose significantly while revenues for dedicated portable consoles made by Nintendo and Sony dropped due to seasonal effects. The information was discovered in a recently published study by IDC and App Annie. Apple’s iOS led in overall gaming revenue generation for the quarter as they outpaced Google’s Android, as it already does in terms of overall revenue. Google’s Play Store continued to see its revenues grow and it is currently expected that Google Play will move ahead with gaming-optimized handhelds in terms of revenue generation sometime in the second quarter.
The published study found that gaming still forms the foundation for both app stores. Games accounted for roughly 40% of all downloads in both the App Store and in Google Play, up slightly from last quarter. The report has games making up roughly 70% of iOS App Store spending and more than 80% of Google Play spending as well. The findings put relief in the growing importance of mobile devices in the gaming segment, which is a trend that has the traditional gaming companies scrambling to adjust. The emergence of Apple’s iPhone on the gaming scene sparked an exodus of casual gamers from the dedicated portable console market, as those consumers found that one device could handle both their gaming and communication needs.
Sony and Nintendo have been looking to retool operations in response to the industry trends. Sony recently cut the price of its PlayStation Vita portable console in the hopes that doing so would attract more buyers. The electronics giant also courted developers for the PS Vita by offering free developer tools. Nintendo seems to have fared better in the portable segment after cutting the price on its 3DS console. The shift toward devices like Apple’s iPad has meant trouble for Nintendo’s new Wii U console. In response, the company has been trying to court developers in hopes that they will bring their best-selling smartphone games to the touch-capable Wii U.
We’ll have to wait and see if the efforts pay off.
Source: App Annie