Google introduced its long-anticipated Spotify competitor: Google Play Music All Access, a “unique Google approach” to subscription music service. Google’s engineering director, Chris Yerga, announced the new music service during the keynote for the search giant’s annual Google I/O developer conference. The streaming service is quite similar to popular music service Spotify with some elements similar to Internet radio service, Pandora. According to Yerga:
We set out to build a music service that didn't just give you access to the world of music, but also helped guide you through it.
Google’s move into streaming will bring the company closer into competition with not only Spotify and Pandora but also potentially Apple. The Cupertino California company is said to be working on its own radio service which is said to debut sometime this summer. Much of the negotiations with major record labels is said to already be done but holdouts among some labels are the reason behind the delayed announcement and rollout of Apple’s streaming option.
Those of you interested in Google’s All Access offering will be able to use it starting today, May 15th for a fee of $10 per month. Google is apparently opening up the service to all users in the country with a 30-day free trial. Users who begin their trial before June 30 will be able to take advantage of a special discount and get accessing to the streaming music service for $8 per month as opposed to $10.
Will any of you be using the All Access?