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  • Microsoft Steps Up PR Push for Windows Phone 7




    Some of the biggest battles ahead in the smartphone space could very well take place between the iPhone and the upcoming Windows Phone 7.

    Late last week, Microsoft unveiled what's being called the first official taste of the soon-to-be released Windows-based smartphone. For now, the ad in question hasn't been broadcast on television, but rather it has turned up on the official Windows Phone UK YouTube channel. At first, however, few thought the ad was really created by Microsoft, given its less than high-budget look and feel.

    The video, posted above, was obviously inspired by the famous opening sequence of the classic film "Lawrence of Arabia." The ad first appeared on London on Friday during a "secret-cinema" event. But while the teaser ad has proven intriguing to some, others - more sophisticated smartphone aficionados - are miffed that the spot doesn't really say anything about the actual device - it's attributes and strengths relative to similar devices.

    Then again, sometimes style prevails over substance in the mobile world, at least in terms of effective advertising. And although Apple knows a thing or two about hyping its products, Microsoft isn't about to go quietly into the night with the launch of Windows Phone 7. With it's release rapidly approaching, there are reports indicating that Microsoft may spend upwards of one-half billion on marketing efforts for the new handset alone.

    Business Insider
    This article was originally published in forum thread: Microsoft Steps Up PR Push for Windows Phone 7 started by Michael Essany View original post
    Comments 41 Comments
    1. zoso10's Avatar
      zoso10 -
      Apparently Windows Mobile 7 was nobody's idea...
    1. gmpv's Avatar
      gmpv -
      [ame=http://www.youtube.com/watch?v=j9F4QJK1wFs]YouTube - Microsoft Windows Phone 7 Screenshots and Live Demo Video Walkthrough Preview[/ame]



      i search in youtube and i found this i think this is it right?
    1. Tyronal's Avatar
      Tyronal -
      Welcome to the 21st century Microsuck. Again, ten years behind the rest. Yaawwnnnn. Zzzzzzzzzzzzzz

      Quote Originally Posted by Pizentu View Post
      I hope it is the iphone killer. If not I hope something comes soon. That way apple wont have a monopoly anymore. Competition is the best thing for consumers. More competition equals lower prices and greater innovations.
      Oh ROFLMFAO. I haven't laughed so much, thanks for that.
    1. rhekt's Avatar
      rhekt -
      i felt it was a fairly impressive sneak intro to an upcoming device waited for by some or many. the phone itself at first look has a nice style. well see.

      Quote Originally Posted by Pizentu View Post
      I hope it is the iphone killer. If not I hope something comes soon. That way apple wont have a monopoly anymore. Competition is the best thing for consumers. More competition equals lower prices and greater innovations.
      so what your saying is that you want it to "kill the iPhone" or rather outperform the iphone so that it will then force Apple to lower its prices. so then what? you go and buy the then inferior iPhone to this new supeior phone at a reduced price. how about just go and get the new superior iPhone killer at a lower price seeing as how its an iphone killer and will be better in performance. all in theory here folks.
    1. sziklassy's Avatar
      sziklassy -
      I think we are at a point where the place to shine is going to be in the software. If you look at hardware specs, most current phones are almost literally identical. The difference is in the OS and, as has been mentioned, the ways that information is presented to you. In that sense, I feel that iOS falls short. I am seriously considering going with another device once my contract expires, unless Apple gives iOS a major face lift. I will admit, the sexiness factor of the iPhone 4 blows all other phones out of the water, hands down, but at the end of the day it should be functionality over form (for those who buy phones for more than just to look cool). I am always excited when a new competitor comes into play because it is just that, a competitor, helping to keep Apple on their toes. The biggest hurdle Microsoft has in front of them is Windows mobile being in their past. Almost every version of that was terrible (and this isn't just me saying that it's true. FWIW I loved Vista and Windows 7 and frankly think people who had problems are simply computer noobs that need things spelled out for them to understand how they work). The last 1-2 releases I didn't even come close to simply because the ones prior left such a bad taste in my mouth. I must admit, Windows Mobile 7 has me quivering in fear for the very same reasons. Hell, it may be awesome, but will people be willing to even go near it?
    1. rampagebegins's Avatar
      rampagebegins -
      I'll stick with my iPhone 4 thank you very much
    1. Taniban's Avatar
      Taniban -
      I actually like it. I like the interface of it and the calendar etc.. but I do think the tiles look ugly. This will be good for us though... more themers will try to imitate this, perhaps some of the things this OS has will be ported onto the iphone, or even perhaps the whole OS itself could be ported in the future?

      I am keeping an open mind, it might be a flop it might be good. Either way it is good for us users as it gives us more choice.
    1. robertr1's Avatar
      robertr1 -
      ^If that video is real(it looks like it but I'm not sure why they would put it on youtube instead of like a news site or something first) it looks like it has potential but their biggest problem will be getting people to switch from the iphone and other phones to the windows phone... What's special about it that will make users switch to it?
    1. ronfin44's Avatar
      ronfin44 -
      Awesome. Instead of a dropped call you get the Blue Screen of Death.
    1. Taniban's Avatar
      Taniban -
      Ronfin44, the BSOD joke... seriously? I haven't had it since WinME! But speaking of that though, my Macbook has the spinning rainbow of death now and I will need to replace my macbook, not only that... I had to replace my sister's UNJAILBROKEN newish iPhone 4 today because it kept respringing and giving the spinning link circle. I also had to replace my iPhone4 a while ago because I kept getting error (9) and no way to get it out of recovery mode.

      Am I unlucky or does apple turning just as unreliable as MS?
    1. Bluemoldycheeze88's Avatar
      Bluemoldycheeze88 -
      Windows 7 phone doesn't look that bad actually.

      But it seems like companies are obsessed now with touch screen devices.
    1. Cer0's Avatar
      Cer0 -
      I may check out a 7 device when one drops.
    1. snoozkewl's Avatar
      snoozkewl -
      it's the Kin all over again. Any bets on how long before they can' this project too?
    1. JedixJarf's Avatar
      JedixJarf -
      Quote Originally Posted by snoozkewl View Post
      it's the Kin all over again. Any bets on how long before they can' this project too?
      Heh you said kin...


      Sent from my iPhone using ModMyi
    1. Nelly998's Avatar
      Nelly998 -
      Agree, who gives a sh1t about xbl gamer score or any thing that has to do with xbl besides in game madness...
    1. Jay Marcase's Avatar
      Jay Marcase -
      Quote Originally Posted by Nelly998 View Post
      Agree, who gives a sh1t about xbl gamer score or any thing that has to do with xbl besides in game madness...
      I bet you are hyped up about game center though.
    1. MindGem's Avatar
      MindGem -
      Cmon, Sony Ericsson makes like 6 phones a month but apple make one iPhone per year and STILL people buy the iPhone more than se.


      Sent from my iPod touch using ModMyi
    1. robertr1's Avatar
      robertr1 -
      Quote Originally Posted by snoozkewl View Post
      it's the Kin all over again. Any bets on how long before they can' this project too?
      This looks nothing like the kin at all... Not sure where you got that from.
    1. MindGem's Avatar
      MindGem -
      Touch taking over the world, I totally need a new phone.


      Sent from my iPod touch using ModMyi
    1. LSZ33's Avatar
      LSZ33 -
      i wouldn't mind giving it a try if someone could pry my iphone 4 outta my hands lol