Report: Apple's Smartphone Market Share is 'Dead in The Water'
It's a painful headline for Apple but one that SAI asserts is accurate in its representation of Apple's smartphone marketshare today.
"Apple's smartphone market share is dead in the water, once again," says Jay Yarow of SAI. The report is based on the most recent data provided by Gartner.
Since 2011, Apple's market share has fluctuated between 13% and 22%, while Android has consistently climbed to secure 75% of the market. Ugly but true, the iPhone's unit growth is "collapsing" to single digits.
"It seems clear that if Apple wants to grab the next piece of the smartphone market it will have to think different than it has so far," Yarow writes in his report Tuesday.
Anshul Gupta, principal research analyst at Gartner, doesn't sound much more optimistic when it comes to Apple.
In this morning's report, Gupta says that Apple "is faced with the challenge of being increasingly dependent on the replacement market as its addressable market is capped. The next two quarters will also be challenging, as there are no new products are expected to be coming before the third quarter of 2013."