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  • Report: Apple's Smartphone Market Share is 'Dead in The Water'


    It's a painful headline for Apple but one that SAI asserts is accurate in its representation of Apple's smartphone marketshare today.

    "Apple's smartphone market share is dead in the water, once again," says Jay Yarow of SAI. The report is based on the most recent data provided by Gartner.

    Since 2011, Apple's market share has fluctuated between 13% and 22%, while Android has consistently climbed to secure 75% of the market. Ugly but true, the iPhone's unit growth is "collapsing" to single digits.

    "It seems clear that if Apple wants to grab the next piece of the smartphone market it will have to think different than it has so far," Yarow writes in his report Tuesday.

    Anshul Gupta, principal research analyst at Gartner, doesn't sound much more optimistic when it comes to Apple.

    In this morning's report, Gupta says that Apple "is faced with the challenge of being increasingly dependent on the replacement market as its addressable market is capped. The next two quarters will also be challenging, as there are no new products are expected to be coming before the third quarter of 2013."

    Sources: SAI, Gartner
    This article was originally published in forum thread: Report: Apple's Smartphone Market Share is 'Dead in The Water' started by Michael Essany View original post
    Comments 67 Comments
    1. rickuk's Avatar
      rickuk -
      Perhaps Apple should start thinking about bring out something new instead of a slight improvement to their last handset every time
    1. kosher1's Avatar
      kosher1 -
      Don't worry the ain't broke
    1. vinaygoel2000's Avatar
      vinaygoel2000 -
      Board of Directors need to fire Tim Cook.
    1. Jato_BZ's Avatar
      Jato_BZ -
      Quote Originally Posted by rickuk View Post
      Perhaps Apple should start thinking about bring out something new instead of a slight improvement to their last handset every time
      I think it's too late...out of date iOS which is too restrictive, under specced hardware...the market has adjusted & is more innovative than what apple is offering...
    1. kddo14's Avatar
      kddo14 -
      Quote Originally Posted by rickuk View Post
      Perhaps Apple should start thinking about bring out something new instead of a slight improvement to their last handset every time
      i believe this is precisely whatMr Ive is hoping for with the software overhaul
    1. se23's Avatar
      se23 -
      We all knew this day would come soon, why couldn't apple see it!
    1. Saved0ne's Avatar
      Saved0ne -
      Quote Originally Posted by rickuk View Post
      Perhaps Apple should start thinking about bring out something new instead of a slight improvement to their last handset every time
      Yeah.. I've been ALL Apple for years, and consider myself to be an Apple Evangelist haha, but I'm really disappointed. They need to completely change some things... the company really was thriving off of Steve.
    1. shigh's Avatar
      shigh -
      Soooo...... The fact that google whores out its os to EVERY company making a phone is insubstantial? Or the fact that say for instance samesung makes a phone every other day (with android i feel compelled to add) is also irrelevant? Im sorry if i sounf like a fanboy but...... Well i dont feel i need to continue actually.

      Oops. * sound
    1. Xiao Bing's Avatar
      Xiao Bing -
      Quote Originally Posted by shigh View Post
      Soooo...... The fact that google whores out its os to EVERY company making a phone is insubstantial? Or the fact that say for instance samesung makes a phone every other day (with android i feel compelled to add) is also irrelevant? Im sorry if i sounf like a fanboy but...... Well i dont feel i need to continue actually.

      Oops. * sound
      Agree!!
    1. cockyjeremy's Avatar
      cockyjeremy -
      When you put out a million different phones per year by 15 different makers, you're going to have market share. Apple still makes a ton of money, they're fine.
    1. Reymago23's Avatar
      Reymago23 -
      Quote Originally Posted by rickuk View Post
      Perhaps Apple should start thinking about bring out something new instead of a slight improvement to their last handset every time
      agreed

      Quote Originally Posted by shigh View Post
      Soooo...... The fact that google whores out its os to EVERY company making a phone is insubstantial? Or the fact that say for instance samesung makes a phone every other day (with android i feel compelled to add) is also irrelevant? Im sorry if i sounf like a fanboy but...... Well i dont feel i need to continue actually.

      Oops. * sound
      I dont know what you mean, so whatever.

      I know iOS 7 will be great!
      or at least that's my hope.
      From someone who is running ios 5.1.1
    1. shigh's Avatar
      shigh -
      Quote Originally Posted by Reymago23 View Post
      agreed



      I dont know what you mean, so whatever.

      I know iOS 7 will be great!
      or at least that's my hope.
      From someone who is running ios 5.1.1
      You truly dont know what i mean?? I would spell it out but i already did. Ok ill try. U have a gallon of water and a gallon of milk. U put the water in ONE glass. That you made. Maybe you make three or four or five glasses but thats it. Now you put the milk in EVERY glass that you see/find. More milk in more glasses for more people. Get it? Only four or five glasses of water. Hundreds of glasses of milk. ( i hope you realize the milk in each glass is very little , like android imo while the glasses with water are COMPLETELY full). See?

      Wow i just blew my own mind! 😋😋
    1. hogcia's Avatar
      hogcia -
      I think Apple deserves this, maybe they will finally give many users what they want. Overhaul iOS and give me a bigger screen!
    1. King_O_Hill's Avatar
      King_O_Hill -
      Apple needs to make a split and offer an open iOS along side it's regular iOS. They could even charge extra $ for an open license. Now that would be a game changer!
    1. shigh's Avatar
      shigh -
      Quote Originally Posted by hogcia View Post
      I think Apple deserves this, maybe they will finally give many users what they want. Overhaul iOS and give me a bigger screen!
      Lol@ many users yet you refer to only yourself about the bigger screen. Coincidence? I think not
    1. Sniper488's Avatar
      Sniper488 -
      I absolutely hate Androids software. I don't care how great the phone is, the software is horrid to work with.

      It's just like the example of:

      Viper which makes 600 HP and will do the 1/4 in 11.8 sec
      Eclipse which was beefed up to make 900 HP and does the 1/4 in 10.2 sec
      Which one would you want in your garage?
    1. blagger69's Avatar
      blagger69 -
      Quote Originally Posted by rickuk View Post
      Perhaps Apple should start thinking about bring out something new instead of a slight improvement to their last handset every time
      So true
    1. SergeantMAC's Avatar
      SergeantMAC -
      Quote Originally Posted by Sniper488 View Post
      I absolutely hate Androids software. I don't care how great the phone is, the software is horrid to work with.

      It's just like the example of:

      Viper which makes 600 HP and will do the 1/4 in 11.8 sec
      Eclipse which was beefed up to make 900 HP and does the 1/4 in 10.2 sec
      Which one would you want in your garage?
      This exactly.
    1. jmillermcp's Avatar
      jmillermcp -
      Back in November, I made the switch to the shiny new Nokia Lumia 920. Its bigger screen and better specs along with Windows Phone 8 drew me away from the quaint and sometimes boring iPhone. Wireless charging, NFC, PureView...oh, they had me good. Soon I found that after the new car smell wore off, that the grass wasn't greener. Bluetooth issues, copy and paste sucks and don't dare let the battery die unless you want to not have a phone for 3 hours (and that's just to get it to boot!). Six months I lasted with it and now I'm back in the quaint confines of an iPhone 5. Sure it could be boring sometimes but that's because it just works. Searching forums all day trying to figure out how to get the Bluetooth to work or if anyone has an answer to the charging issues is not the excitement I want in a phone.
    1. vinaygoel2000's Avatar
      vinaygoel2000 -
      Quote Originally Posted by shigh View Post
      You truly dont know what i mean?? I would spell it out but i already did. Ok ill try. U have a gallon of water and a gallon of milk. U put the water in ONE glass. That you made. Maybe you make three or four or five glasses but thats it. Now you put the milk in EVERY glass that you see/find. More milk in more glasses for more people. Get it? Only four or five glasses of water. Hundreds of glasses of milk. ( i hope you realize the milk in each glass is very little , like android imo while the glasses with water are COMPLETELY full). See?

      Wow i just blew my own mind! 😋😋
      Your analogy is really good. Although I'd use water and water rather than water and milk. Water being the OS.