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  • Report: Apple's Smartphone Market Share is 'Dead in The Water'


    It's a painful headline for Apple but one that SAI asserts is accurate in its representation of Apple's smartphone marketshare today.

    "Apple's smartphone market share is dead in the water, once again," says Jay Yarow of SAI. The report is based on the most recent data provided by Gartner.

    Since 2011, Apple's market share has fluctuated between 13% and 22%, while Android has consistently climbed to secure 75% of the market. Ugly but true, the iPhone's unit growth is "collapsing" to single digits.

    "It seems clear that if Apple wants to grab the next piece of the smartphone market it will have to think different than it has so far," Yarow writes in his report Tuesday.

    Anshul Gupta, principal research analyst at Gartner, doesn't sound much more optimistic when it comes to Apple.

    In this morning's report, Gupta says that Apple "is faced with the challenge of being increasingly dependent on the replacement market as its addressable market is capped. The next two quarters will also be challenging, as there are no new products are expected to be coming before the third quarter of 2013."

    Sources: SAI, Gartner
    This article was originally published in forum thread: Report: Apple's Smartphone Market Share is 'Dead in The Water' started by Michael Essany View original post
    Comments 67 Comments
    1. b1997469's Avatar
      b1997469 -
      The problem with the iPhone is its NOT jailbroken from the start. The Android can do just about everything a jailbroken iPhone can do so when they release a IOS thats not able to be jailbroken or has to be jailbroken then Android looks so much better as it does more stock than any iPhone can do stock.
      If Apple want the iPhone to make it to iPhone 7 then remove the need for it to be jailbroken and it will get there. if its locked down even tighter and harder to jailbreak then its their own fault and the Android will win.

      The only reason why I still have an iPhone is because I dont make enough money to buy a new phone and my iPhone 4 on IOS 5.1.1 jailbroken is going well. As soon as I need to update to IOS6 is the day I really look to update to Android. I'm just about there as the last few app updates are IOS6 updates so app users are forcing me to IOS6 and I hate IOS6. On my iPhone4 its so slow and sluggish its really bad for it.

      So it all comes down to Apple and how much they want to win the smart phone war. If they open it up and remove the need to jailbreak then it will stay for another generation at least. If its locked down tighter than IOS6 then I doubt it'll make it to iPhone 7
    1. Carvensno's Avatar
      Carvensno -
      Quote Originally Posted by b1997469 View Post
      The problem with the iPhone is its NOT jailbroken from the start. The Android can do just about everything a jailbroken iPhone can do so when they release a IOS thats not able to be jailbroken or has to be jailbroken then Android looks so much better as it does more stock than any iPhone can do stock.
      If Apple want the iPhone to make it to iPhone 7 then remove the need for it to be jailbroken and it will get there. if its locked down even tighter and harder to jailbreak then its their own fault and the Android will win.

      The only reason why I still have an iPhone is because I dont make enough money to buy a new phone and my iPhone 4 on IOS 5.1.1 jailbroken is going well. As soon as I need to update to IOS6 is the day I really look to update to Android. I'm just about there as the last few app updates are IOS6 updates so app users are forcing me to IOS6 and I hate IOS6. On my iPhone4 its so slow and sluggish its really bad for it.

      So it all comes down to Apple and how much they want to win the smart phone war. If they open it up and remove the need to jailbreak then it will stay for another generation at least. If its locked down tighter than IOS6 then I doubt it'll make it to iPhone 7
      I hear ya man and agree. Hell i was happy and surprised when they opened up the custom sounds in iOS 5 beta3 i think it was. I was like man this is awesome! LOL I was hoping for more stuff to open up when iOS6 came along but nothing happened.
    1. slickric's Avatar
      slickric -
      Quote Originally Posted by b1997469 View Post
      The problem with the iPhone is its NOT jailbroken from the start. The Android can do just about everything a jailbroken iPhone can do
      If handsets running on Android are able to do 'just about everything' 'from the start' why does rooting even exist? Oh that's right, because its locked down and you need to root/jailbreak to get the functionality you desire. This is the oldest and worst argument that Android fans put up.
    1. novadam's Avatar
      novadam -
      Quote Originally Posted by Carvensno View Post


      Love your quote man!! Ya Ferrai better start making a faster more HP motor and change the looks of the car LOL And quit painting there cars red, that color is really outdated now. LOL
      Ferrari also needs to make a station wagon because I WANT A BIGGER SCREEN ... ER ... CAR.
    1. PokemonDesigner's Avatar
      PokemonDesigner -
      Wait... Are you suggesting that apple actually needs to "think differently"? That is sacrilege good sir. They haven't done that since they started their company and I highly doubt that they ever will again.
    1. windowsdan's Avatar
      windowsdan -
      Quote Originally Posted by slickric View Post
      If handsets running on Android are able to do 'just about everything' 'from the start' why does rooting even exist? Oh that's right, because its locked down and you need to root/jailbreak to get the functionality you desire. This is the oldest and worst argument that Android fans put up.
      I think you've not realised what "Rooting" is??

      An Android phone can do most Jailbreak things stock. You only need to root to be able to access the deep system files that run the OS. It is basically required for flashing new firmware.

      You can't flash new (or custom) firmware on an iPhone even when you're Jailbroken.

      No I'm not an Android fanboy, I'm running Jailbroken iOS 6.1.1 at the moment on an iPhone 5. It's good but I understand why people complain; mainly cause I have to wait for a confirmed Jailbreak release before upgrading my phone. The iPhone is just too restrictive and boring without it!
    1. Blue's Avatar
      Blue -
      Quote Originally Posted by Sniper488 View Post
      I absolutely hate Androids software. I don't care how great the phone is, the software is horrid to work with.

      It's just like the example of:

      Viper which makes 600 HP and will do the 1/4 in 11.8 sec
      Eclipse which was beefed up to make 900 HP and does the 1/4 in 10.2 sec
      Which one would you want in your garage?
      Definitly: A Porsche
    1. b1997469's Avatar
      b1997469 -
      Quote Originally Posted by slickric View Post
      If handsets running on Android are able to do 'just about everything' 'from the start' why does rooting even exist? Oh that's right, because its locked down and you need to root/jailbreak to get the functionality you desire. This is the oldest and worst argument that Android fans put up.
      Do you have an Android? Do you use an Android?
      I do and I can do just about everything a jailbroken iPad can do and more stock. There is only 1 thing I need to root it for. With the iPad I need to jailbreak it to do what I want with it.

      its like this;
      iPhone 10% available, jailbreak = 100%
      Android 90% available, root = 100%
      THATS the difference between Android and IOS. You can do just about everything a jailbroken IOS device can do without rooting your Android.

      And my Android is a Galaxy Tab 7.7 Wifi tablet. I cant use it as a phone as its not 3G its Wifi only. If it did have 3G I would use it instead of my iPhone as its so much better. Yea, at 7.7 inch its too big for a phone but you can connect a bluetooth headset to it and use it that way.
      Try using a iPad as a phone with bluetooth headset... OH, thats right you cant. Another thing Android is better.
    1. Villebilly's Avatar
      Villebilly -
      This post is about market share...

      The car analogy I like. Every year more drivers are added to the roads thus more cars on the roads. But the vast majority of car increase is on cheaper models while new Ferraris, Porsches, and BMWs increase very little without adding new product lines (like a cheaper iphone or iPad mini). Thus these higher end cars continually lose market share when compared to all cars. Thus the only valid way to compare them is to other high end or sports cars. That is not what is being done here. Plus it doesn't take it into account the many people entering the smartphone market that would rather have a used iPhone 4 than a new Android product - everyone knows how in demand used Apple devices are.
    1. lokenj88's Avatar
      lokenj88 -
      Quote Originally Posted by slickric View Post
      if handsets running on android are able to do 'just about everything' 'from the start' why does rooting even exist? Oh that's right, because its locked down and you need to root/jailbreak to get the functionality you desire. This is the oldest and worst argument that android fans put up.
      thank you!!!!
    1. Channan's Avatar
      Channan -
      Quote Originally Posted by sandsjh View Post
      That was a really terrible explanation.
      Yeah I understood his original post but that analogy was just really bad.

      Quote Originally Posted by slickric View Post
      If handsets running on Android are able to do 'just about everything' 'from the start' why does rooting even exist? Oh that's right, because its locked down and you need to root/jailbreak to get the functionality you desire. This is the oldest and worst argument that Android fans put up.
      How is it a bad argument? Android can do so many things without root that an iPhone requires jailbreaking to do.

      And on an Android phone, you can flash custom ROMs to update and stay rooted. You only have to root once. You can't update an iPhone without losing your jailbreak and if you do, you're stuck waiting sometimes months for someone to finally release a new jailbreak tool. A lot of Android phones get rooted before they're even released.
    1. iBwizzle's Avatar
      iBwizzle -
      I had the iPhones (2G*, 3G, 3GS, 4*) from 2007 to 2010. I left for Apple for three reasons. The first reason being, competition has surpassed Apple. iOS updates consisted of old jailbreak tweaks I used for months already. Secondly, the iPhone became officially became a fad in 2009. Seriously, who camps out for something that isn't limited quantity? A blind follower? A person with low self-esteem to claim bragging rights of they had it first? Last but not least, Carriers just decided to faded out unlimited data in attempts to stick it to the average consumers. Keep in mind, AT&T has never subsidize the iPhone for me. I've always paid full retail so I made sure I used the iPhone to its fully capabilities. Yes, I was one of the top %5 who gave the network a beating. Eventually I got throttled to the point where the phone was unusable. Goodbye iPhone.

      I found a loophole to get unlimited un-throttled data through the dumbphone data plan. The catch was I use unlocked Carrier unbranded International phones as the IMEI's went infected. After the 2009 IMEI sweep iPhones and Carrier branded phones are instantly flagged causing AT&T to switch me to a tiered data plan. Hence, I decided to for unpopular international phones such as the Nokia N9, Nokia E6, and Meizu MX 4-Core to name a few. I specifically went for the phones that contained a penta-band radio capable of running on either AT&T or T-Mobile GSM Networks. I thugged it out with AT&T before switching over to T-Mobile. I pay a flat fee of $70 dollars for unlimited EVERYTHING!!!

      The End.

      Note: The "*" indicates an innovative device at the time. The others are slight renovations aka catch up devices.
    1. unison999's Avatar
      unison999 -
      Quote Originally Posted by Rcworship View Post
      So it turns out Suzuki sold 1896 cars last year while Ferrari sold only 523. That's a 78.3% market share holding by Suzuki. Clearly Ferrari needs to do something quick...
      I know you are trying to exaggerate for effect, but the difference between Android and iOS is not that much. I'd swap my iPhone 5 out for S4 right now because it is better than iPhone 5.
      At most iOS devices is BMW and Android devices is VW/Audi, but lets not forget VW owns Bugatti Veyron.
    1. Rcworship's Avatar
      Rcworship -
      Quote Originally Posted by unison999 View Post
      I know you are trying to exaggerate for effect, but the difference between Android and iOS is not that much. I'd swap my iPhone 5 out for S4 right now because it is better than iPhone 5.
      At most iOS devices is BMW and Android devices is VW/Audi, but lets not forget VW owns Bugatti Veyron.
      It's called hyperbole. True, it's not a perfect example, but the comparison is not OS, it's hardware. Right to the basics, iPhone 5 has a build and design quality that far outweighs any of samsung's offerings. Sure they (samsung) have cute little niche capabilities, but honestly, I'd venture to say that the vast majority of people will never use most of the new features. Granted, the technology is inspiring, but for me, after having only had second hand iPhones that I had to fix to use, and always jailbroken, then finally getting a brand new iPhone 5 with no jailbreak, I was happy as a clam! Of course, once the jailbreak came out, I utilized it!

      Samsung phones work, but they are plastic and feel cheap. At least they are copying apple (again) and adding some steal around the perimeter to "fancy it up" some. Still, my iPhone 5 (and ipad mini) have billet aluminum cases. Samsung?
    1. Tperry's Avatar
      Tperry -
      Quote Originally Posted by slickric View Post
      If handsets running on Android are able to do 'just about everything' 'from the start' why does rooting even exist? Oh that's right, because its locked down and you need to root/jailbreak to get the functionality you desire. This is the oldest and worst argument that Android fans put up.
      Because a lot of people want to run a vanilla version of the OS, others want to overclock or underclock the CPU or voltage. Those are the main reasons for me.

      Quote Originally Posted by lokenj88 View Post
      If you want a bigger screen, but an iPad mini. A phone shouldn't double as a tablet.
      Funny. Can you explain how to use the mini to make native voice calls on Verizon (no VOIP tech).
    1. unison999's Avatar
      unison999 -
      Quote Originally Posted by Rcworship View Post
      It's called hyperbole. True, it's not a perfect example, but the comparison is not OS, it's hardware. Right to the basics, iPhone 5 has a build and design quality that far outweighs any of samsung's offerings. Sure they (samsung) have cute little niche capabilities, but honestly, I'd venture to say that the vast majority of people will never use most of the new features. Granted, the technology is inspiring, but for me, after having only had second hand iPhones that I had to fix to use, and always jailbroken, then finally getting a brand new iPhone 5 with no jailbreak, I was happy as a clam! Of course, once the jailbreak came out, I utilized it!

      Samsung phones work, but they are plastic and feel cheap. At least they are copying apple (again) and adding some steal around the perimeter to "fancy it up" some. Still, my iPhone 5 (and ipad mini) have billet aluminum cases. Samsung?
      Just so you know Ferarri built quality is not as good as you think.
      One of my family member owns one, breaks down often. It goes to and stay in the shop for a long time, and it is expensive to maintain. He needs a beater (BMW) in case Ferarri is in the shop which is very often. Average cost for simple maintenance is $5,000. If you want an example of Ferarri "quality", before track event he had the car inspected and it was in "perfect working condition" (requirement for tracking a car). At the event on the 3rd lap something actually fell off the car, the car has to be towed to a shop specialize in Ferarri because normal garage can not get the replacement part and their insurance to not cover expensive cars like this.

      If you must compare Ferarri vs whatever you compare to the performance, which the S4 out perform iOS iPhone 5 period. And I've held the S4 it is built very well, I prefer it over iPhone 5 with glass in front and back that cracks easily. I have to fix iPhone cracked screen/back plate numerous times versus I only have to fix an HTC (Android device) twice. Before you ask I do not fix electronics for a living, I am just handy and I fix things for my company's hardware on my free time.
    1. novadam's Avatar
      novadam -
      Quote Originally Posted by unison999 View Post
      If you must compare Ferarri vs whatever you compare to the performance, which the S4 out perform iOS iPhone 5 period. And I've held the S4 it is built very well, I prefer it over iPhone 5 with glass in front and back that cracks easily. I have to fix iPhone cracked screen/back plate numerous times versus I only have to fix an HTC (Android device) twice. Before you ask I do not fix electronics for a living, I am just handy and I fix things for my company's hardware on my free time.
      um iphone 5 doesn't have glass on the back. so I guess you were comparing the S4 to the 4S?
    1. subywrex's Avatar
      subywrex -
      Android is open in a sense that there are not the harsh restrictions on what you can and can't use. So yes there are a lot of things that you can do right out of the box like launchers and such.

      However, androids are not fully open. They still have root access blocked. A lot of good tweaks require root access to work.

      Apple doesn't just serve the regular population they also serve in business worlds. Having a secure platform is key in mobile devises for companies with sensitive information.
    1. simpl3lang's Avatar
      simpl3lang -
      i like the iphone but apple really needs to make a bigger screen iphone (4.8in or above). if they do, it will definitely be my next phone. i think they can make both a small screen and a big screen to accommodate all smartphone users.
    1. slickric's Avatar
      slickric -
      Quote Originally Posted by windowsdan View Post
      I think you've not realised what "Rooting" is??

      An Android phone can do most Jailbreak things stock. You only need to root to be able to access the deep system files that run the OS. It is basically required for flashing new firmware.
      i do know what rooting is, been there and done it with my HTC. Are you not flashing new firmware to get the functionality you desire?

      Quote Originally Posted by Channan View Post
      How is it a bad argument? Android can do so many things without root that an iPhone requires jailbreaking to do.
      the reason its a bad argument is because the arguments contain these gems of wisdom:

      Quote Originally Posted by b1997469 View Post
      I can do just about everything
      just about everything meaning i still have/need to root to do all the things i want to do. I'm not against Android, I have a HTC work phone and iphone for my personal phone. i just think its a really poor argument for which people have assumed im against android.

      Quote Originally Posted by b1997469 View Post
      Try using a iPad as a phone with bluetooth headset... OH, thats right you cant. Another thing Android is better.
      WTF would i (or anyone really) want to use an ipad as a phone with a bluetooth headset? “You can merge a toaster and a refrigerator, but that’s probably not going to be pleasing to anyone.”