iOS Getting BlackBerry BBM This Summer
Smartphone maker BlackBerry has announced plans to bring its BlackBerry BBM messaging service to a number of competing mobile platforms this summer, including iOS and Android.
We're told the cross-platform offering will work with iOS 6 and Android 4.0 when it launches with such popular features as multi-person chats, photo sharing, and voice notes. Although the BlackBerry messaging service will no longer be exclusive to the BlackBerry smartphone line, the company must deem the expansion necessary for the sake of helping the platform better compete against iOS and Android in the long run.
“For BlackBerry, messaging and collaboration are inseparable from the mobile experience, and the time is definitely right for BBM to become a multi-platform mobile service," explains Andrew Bocking, Executive Vice President of Software Product Management and Ecosystem at BlackBerry.
"BBM has always been one of the most engaging services for BlackBerry customers, enabling them to easily connect while maintaining a valued level of personal privacy," he adds. "We’re excited to offer iOS and Android users the possibility to join the BBM community.”
BBM now has more than 60 million monthly active customers, the company says, with more than 51 million people using BBM an average of 90 minutes per day.