The man whose images present Apple’s latest and greatest products to the public, Peter Belanger, discussed what it’s like working with Apple in a recent interview. The San-Francisco-based advertising photographer offered an in-depth look at how he creates the almost too perfect images of Apple products like the iPad, iPhone and other massively popular products. According to him:
The biggest factor is how many photos need to be accomplished in a day. I try to keep the shot list reasonable so there’s time for me to light each product uniquely. Ideally, I consider the material of the product and how best to light it. Sometimes it’s easier to light the materials without a surface getting in the way (since it can be added later).
Because Apple products have such carefully selected materials it is incredibly important to light the product in a way that will showcase the various materials accurately. I pick an area to start with and think about how that material needs to be described.
Source: The Verge