Apple's Share of the Mobile Web Widens
Piper Jaffray is out with a new report which indicates that Apple's share of the mobile Web is growing wider and wider, leaving Android further behind in a race that Apple is clearly winning.
Gene Munster says iOS retained the lead over Android as a source of mobile traffic for the second month in a row. For April, the report shows, iOS captured nearly 70% of all the traffic analyzed by Piper Jaffray. Android captured only a 26% share.
The news is somewhat surprising, particularly in response to the fact that there are more Android devices in operation than iOS devices. So what's behind the iOS web share surge? Munster offers up a few possibilities: (1) the report was only U.S. based - where Android is weaker. (2) On a day-to-day basis, iOS users are more "engaged" with their devices than their Android counterparts (3) The report included both smartphones and tablets. The iPad's share of mobile Web traffic is well ahead of Android's.
"For the second straight month in our tracking of the data, iOS gained on Android as a source of mobile traffic," Munster says. "We believe the traffic data continues to demonstrate that iOS is not only the leading platform in the US, its users are generally more engaged with their mobile devices."