Fitbit recently released its Flex fitness tracker, a wristband device that combines technology from the company’s other offerings with Bluetooth 4.0 to create a product meant to be worn 24 hours a day. The company seems to be building on the success of its earlier fitness trackers; Fitbit is entering an already hotly-contested space with Flex, going up against the likes of Nike’s FuelBand and Jawbone’s Up.
Fitbit’s new $100 wristband is actually a tracking module, with built-in accelerometer, Bluetooth 4.0 and near-field communications, all packed into a silicon wristband. The band can be purchased separately or in separate or in packs of three, with colors ranging from black to tangerine. Much like the firm’s ONE and ZIP, Flex counts a user’s number of steps, distance traveled, calories burned and minutes of activity. Also carried over from the ONE is a sleep quality tracker, which promises to take stats of how well a user slept during the night.
The interaction with the hardware seems to be quite minimal, with only five white LEDs used as an interface to let users know when they reached their goals for the day. One of the Flex’s main features is claimed real-time tracking via Bluetooth 4.0, which automatically syncs with PCs, Macs, the iPhone 4S and 5, third-generation iPad, iPad mini and iPod Touch. NFC seems to be enabled with Android devices, which allows owners to open the Fitbit app by tapping the Flex and handset together. Battery life is said to be around five to seven days with early reviews from sites such as CNET
seem to back up those claims.
The tracking software is the same feature-rich app that Fitbit users are accustomed to, with goals, social connectivity, trends and support for third-party apps like My Fitness Pal and Run Keeper.
You can find a video introducing Fitbit Flex below:
Those of you interested in purchasing the new device can find it through Amazon
or the company’s website
Are any of you interested in the new model and the direction FitBit is taking their product lineup?