Adobe Rebrands Creative Suite as Creative Cloud and Goes Subscription-Only
Adobe recently announced the next generation of its popular creativity suite, rebranding it the Creative Cloud and announcing a range of connectivity and functionality improvements. The news was made public at the Adobe MAX creativity conference in Los Angeles. In the process of abandoning the Creative Suite label for Creative Cloud, Adobe signaled its intent to move fully into the mobile and Internet era, abandoning individual standalone editions of its products and moving toward a subscription-only model. The model will see users subscribing to the $50/month Creative Cloud system and receiving updates through that subscription.
As of right now, Adobe has mentioned that it will continue support for its existing Creative Suite 6 products but the company has no plans to release further Creative Suite products. A Creative Cloud membership will include access to virtually every single product Adobe makes, including Photoshop, Illustrator, Typekit, and more. In addition to Adobe’s software, a Creative Cloud membership will include access to services such as Behance, which is an online creative collective. Behance will be tied directly into a Creative Cloud membership, allowing for a streamlined process for sharing to one of the larger collections of creative professionals on the web.
The announcement will include a demonstration of Creative Cloud’s capabilities in document sharing across mobile devices. Files can be stored and accessed across Macs and PCs but also iOS and Android devices with near-instant updating of changes to the material. The demonstration of the sharing capabilities used a notebook, iPad, and a Nexus 10 from Samsung in order to show off the constant updating capabilities of the service, which each device displaying changes as they were made.
Creative Cloud is said to be rolling out in June, customers that own a Creative Suite product already will be able to get their first year of Creative Cloud at the discounted rate of $30 per month. Students and teachers can also get the service at that price and there are promotional prices available for CS6 users. Creative Cloud for teams will run at $70 per month per seat and comes with 100GB of storage and centralized deployment and administration capabilities.
Many people have mixed feelings about the changes – what’s your take?