According to a growing number of developers sharing similar experiences, Apple is apparently showing no mercy to any submitted apps that feature "filtering, bookmarking, searching, or sharing recommendations."
Apple, we are told, is on a rejection rampage. In fact, one developer speaking to PocketGamer this week says that Apple looks determined to enforce App Store regulation 2.25 at all costs. In particular, regulation 2.25 restricts apps that could be confused for other app stores.
As a result, it appears Apple has stretched the remit of 2.25 to cover sharing via email or social networks. The ability to search the App Store within third-party apps also now seems to be restricted.
"I have not seen this rejection notice before and believe that it is a new one," a developer wishing to remain anonymous tells PocketGamer. "We thought that basing our recommendations on sharing was suitable for Apple, as it had previously stated that if you bake in social or local into your app discovery, you would be fine. However, either we are not social enough, or Apple is going back on its position. Either way, it appears the scope of 2.25 continues to grow and I think they aim to be the only provider of recommendations for apps, along with being the distributor."